Product Update: Visual Commerce Reporting Enhanced with Pinterest and Instagram Insights
by Erin Duff | December 7, 2017 | Instagram, Pinterest, Social Media, User Generated Content | 0 comments

Our development team has been hard at work on the latest enhancement to Annex Cloud’s Visual Commerce solution. In an effort to fully round out the visual commerce platform, we are adding comprehensive Pinterest and Instagram insights to the reporting dashboards. The original form of our Visual Commerce solution was a straightforward visual marketing solution that gave brands the ability to Read more...

UGC, Brands & Emotional Touchpoints on Social: Key Strategies from Sprout Social’s Latest Report
by Prasad Dhamdhere | December 5, 2017 | Social Media, User Generated Content | 0 comments

Just a month ago, Sprout Social released its meticulously crafted social media and user generated content report, Moments & Milestones: Brands, Emotional Touchpoints and UGC on social.  It once again reinforced the unavoidable role that social media and user generated content play in the lives of consumers and their buying decisions and one important customer insight has been revealed. The Read more...

ROI of User Generated Content: Solving the Attribution Dilemma
by Prasad Dhamdhere | November 14, 2017 | User Generated Content | 0 comments

In an era where the trust deficit between brands and customers is at an all-time high, brands are in a dire need of unbiased content about their products. Larger-than-life ads and self-congratulatory product descriptions written by brands are not cutting it, as customers are more aware than ever of the marketing strategy behind them. People want to see real-life applications Read more...

How to Utilize User Generated Content During Holidays
by Prasad Dhamdhere | November 7, 2017 | User Generated Content | 0 comments

The holiday season is approaching slowly and steadily. Soon, marketers will be busy bees coming up with refreshing marketing campaigns to make most of this season. That’s perfectly understandable, as businesses can make 40% of their annual revenue during the holiday season. But having said that, it’s important to keep in mind, the holidays mark a time when customers face Read more...

Key Benefits of a Unified Platform for Loyalty, Referral Marketing, and UGC
by Prasad Dhamdhere | May 19, 2017 | Advocate Marketing, Customer Loyalty, Referral Marketing, User Generated Content | 2 comments

In one study, Gartner advised businesses that if they manage customer experience well and meet or exceed their customers' expectations, they can see increased customer satisfaction, loyalty, and advocacy. The notable thing about this advice is the flow of the important elements that starts with customer satisfaction, moves on to loyalty, and ends with advocacy. A closer look will reveal Read more...

Cutting Edge Ways of Using UGC In Emails
by Prasad Dhamdhere | May 18, 2017 | Ratings and Reviews, User Generated Content, Visual Commerce | 1 comments

With the constant waxing and waning of market and technology trends, the biggest challenge in front of marketers is to sketch out a marketing plan which will keep them afloat both fiscally and strategically. Considering that people upload around 1.8 billion images every day on social media and 80% of web content is user generated content (UGC), marketers have zeroed Read more...