5 Ways to Showcase Customer Reviews in Your Marketing
by Grace Miller | April 24, 2018 | Ratings and Reviews, User Generated Content

Customer reviews can make a significant impact on your business, with an impressive 63% of customers stating that they’re more likely to buy from a site that features reviews than one that doesn’t. Displaying ratings & reviews on your website and in promotional materials will also make your marketing more informative and credible.  You can feature customer feedback in your Read more…

How to Amplify Your Product Review Platform with Email Marketing
by Grace Miller | April 20, 2018 | Ratings and Reviews, User Generated Content

Online product reviews have become an essential part of doing business for retailers and e-commerce companies.  Simply having a product review platform connected to your site is better than not having one, but that’s just the beginning.  Product reviews are only beneficial to customers and to the company itself if people fill them out honestly and in substantial numbers.  Anyone Read more…

What to Look for When Choosing Question and Answer Software
by Grace Miller | April 11, 2018 | Questions and Answers, User Generated Content

People who visit your company’s website have questions about your products or services, and they’re looking to your brand for answers. How your site answers these questions will directly impact your conversion rate, retention rate, and your bottom line. Many major retail and e-commerce websites use question and answer software to segment, analyze, and answer user-generated questions. As marketing executives Read more…

5 Ways a Visual Commerce Platform Can Catapult Your Conversions
by Grace Miller | March 30, 2018 | User Generated Content, Visual Commerce

There’s no doubt about it: we live in a visual, digital culture that is passionate about consuming images, videos, and art. Here’s what you need to know about visual commerce – and why you should be harnessing its power – if you want your brand to succeed in today’s marketplace. What is Visual Commerce? Visual commerce is any image-based technique Read more…

5 Ways Customer Ratings & Reviews Can Drive Conversions
by Grace Miller | March 16, 2018 | Ratings and Reviews, User Generated Content

Every ecommerce customer knows that product reviews are a critical part of the online shopping experience. Online buyers are a picky bunch: they not only demand the lowest prices and fastest shipping times, they like to immerse themselves in online product reviews and ratings before making a final decision. Can product reviews increase ecommerce conversions? Yes! An interesting case study Read more…

Product Update: Visual Commerce Reporting Enhanced with Pinterest and Instagram Insights
by Erin Duff | December 7, 2017 | Instagram, Pinterest, Social Media, User Generated Content

Our development team has been hard at work on the latest enhancement to Annex Cloud’s Visual Commerce solution. In an effort to fully round out the visual commerce platform, we are adding comprehensive Pinterest and Instagram insights to the reporting dashboards. The original form of our Visual Commerce solution was a straightforward visual marketing solution that gave brands the ability to Read more...