How to Maximize Your User Generated Content Strategy

  Whether it’s #foodporn photos of restaurant dishes or product reviews on Amazon; customers are evangelizing and advertising for brands all the time, for free. User generated content represents the innumerable ways in which a customer interacts with your brand. Implementing a strong user generated content strategy helps your company build credibility with existing and potential customers which translates to Read more…

5 Types of Influencers for Your Brand
by Rachel Novosad | January 23, 2019 | Advocate Marketing, Customer Loyalty, User Generated Content

Marketers have leveraged influencers for a long time, from athletes on the Wheaties box to celebrity chefs endorsing cookware. With the advent of social media, influencer marketing has quickly trended toward helping brands expand their reach and connect with new customers. Influencers can be highly effective when they’re knowledgeable and enthusiastic about your industry and products, especially when attracting a Read more…

White Paper: Emotional Loyalty in 2019
by Mark Stansbury | January 17, 2019 | Customer Loyalty, Other, Referral Marketing, User Generated Content

  We all know how the traditional rewards program model, right? A customer buys something and the retailer offers incentives like loyalty points or additional products. This is known as the transactional, or rational model of customer loyalty. Though it’s a very successful strategy, it really only considers consumers who are loyal for the reason of logical transactions. It doesn’t Read more…

5 Top Brands Doing UGC on Instagram

  Did you know that 47% of top brands rely extensively on user generated content for their marketing efforts (Forrester)? UGC can effectively bring a new level of authenticity to companies, showcasing the human side of your brand while building engaged communities around products and services. With ubiquitously available reviews for nearly every product and experience out there, consumers rely on Read more…

Inside the Industry’s Best Customer Loyalty Programs
by Grace Miller | November 21, 2018 | Customer Loyalty, Other, User Generated Content

Are you looking to implement a new customer loyalty program within your business or improve your existing customer loyalty program? You may be scratching your head at how industry-leading companies like Costco, Verizon and Sephora can maintain outrageously high customer retention rates while simultaneously keeping customer satisfaction high. There may seem to be a great mystery behind these organizations’ successes. Read more…

Let’s Talk: Leveraging User Generated Content

  We’re really excited to bring back our “Let’s Talk” segment, where experts in marketing and loyalty come to discuss industry trends. This week, our Chief Strategist Al Lalani discusses best practices in user generated content. What are some practical strategies for optimizing your UGC? What do trends in peer recognition tell us? With 47% of the world’s top-performing brands Read more…