5 Top Brands Doing UGC on Instagram

  Did you know that 47% of top brands rely extensively on user generated content for their marketing efforts (Forrester)? UGC can effectively bring a new level of authenticity to companies, showcasing the human side of your brand while building engaged communities around products and services. With ubiquitously available reviews for nearly every product and experience out there, consumers rely on Read more…

Inside the Industry’s Best Customer Loyalty Programs
by Grace Miller | November 21, 2018 | Customer Loyalty, Other, User Generated Content

Are you looking to implement a new customer loyalty program within your business or improve your existing customer loyalty program? You may be scratching your head at how industry-leading companies like Costco, Verizon and Sephora can maintain outrageously high customer retention rates while simultaneously keeping customer satisfaction high. There may seem to be a great mystery behind these organizations’ successes. Read more…

Let’s Talk: Leveraging User Generated Content

  We’re really excited to bring back our “Let’s Talk” segment, where experts in marketing and loyalty come to discuss industry trends. This week, our Chief Strategist Al Lalani discusses best practices in user generated content. What are some practical strategies for optimizing your UGC? What do trends in peer recognition tell us? With 47% of the world’s top-performing brands Read more…

The “Makeup” of Sephora’s Marketing Strategy

It’s no mystery that Sephora has seen major wins in the beauty industry. Since 1969, this cosmetics brand has sold millions of units in retail stores worldwide and continues to thrive today. But what is it about Sephora’s marketing strategy that sets them apart from similar companies like Ulta and Glossier? What is it about them that other brands just Read more…

10 Most Important Features for Your UGC Software
by Grace Miller | August 2, 2018 | User Generated Content

UGC encompasses a variety of content types, whether it be photos, reviews, or even Q&A. Choosing the right user-generated content software can be the key to honing all of this content. In a market that is more likely to trust its peers over commercials, UGC is an investment. Keep in mind, however, that not all UGC programs offer the same Read more…

5 UGC Campaigns That Generated Major Customer Engagement
by Grace Miller | July 3, 2018 | User Generated Content, Visual Commerce

User-generated content marketing encompasses a broad variety of items and actions, including visual commerce, question and answer sections, ratings and reviews, and more. While most consumers have lost trust in traditional advertising, many are willing to trust peers and peer-produced content. Meanwhile, an effective UGC campaign can also serve to engage current consumers with your brand. Here are a few examples Read more…