Seduce shoppers with social data
by Erin Duff | March 6, 2014 | Uncategorized | 1 comments

You don’t try to kiss your blind date as he or she first arrives at the table, so don’t use social data to get hot and heavy with new shoppers. Product discovery, site relevance, and brand interactions are great ways to use social data to seduce shoppers, but class is key.

Introducing The Social User Generated Content Suite
by Erin Duff | February 26, 2014 | Social Commerce, Uncategorized | 0 comments

Social User Generated Content creates a unique, dynamic shopping experience online, builds a community of advocates, and drives ROI Instagram became arguably the most powerful visual social platform this previous year. According to L2 Think Tank’s recent research, Instagram’s community boasts 15 times more engagement than Facebook, with 91% of retail brands flocking to this powerful visual platform. Many brands Read more…

4 Steps to Creating a Seamless Omnichannel Experience
by Erin Duff | February 20, 2014 | Social Media Marketing, Uncategorized | 0 comments

The modern-day consumer expects to be able to view your products online, download exclusive offers to their phone, while they browse in store, and then be able to easily share their purchase on their Twitter feed. Today, marketers are facing the challenge of converting the always-connected consumer. In a recent report from MIT, 80% of store shoppers check prices online, Read more…

Facebook turned 10 and changed eCommerce forever
by Erin Duff | February 6, 2014 | Facebook, Uncategorized | 0 comments

Facebook turned 10 on Tuesday and has accomplished more than what many of us could do in 100 years. What started from a college dorm room has spread and evolved to the point of 1.23 billion active monthly users. From teenagers to grandparents, everyone is on Facebook, businesses included. With its pervasiveness, Facebook has changed the way companies do business Read more…

Why Every Business Needs a Loyalty Program
by Erin Duff | February 4, 2014 | Uncategorized | 2 comments

It costs 6-7 times more to acquire a new customer than retain an existing one. You may have heard this already, but not every business is taking advantage of this well-known fact. From 2008-2012, loyalty programs grew by 10% each year. Steadily gaining popularity, loyalty programs benefit businesses of any kind. Whether you are an established brand, strictly online or Read more…