8 Ways To Secure Your Ecommerce Website
by Erin Duff | December 9, 2014 | Uncategorized

Does your ecommerce site have enough security? With the recent data breach of Sony Pictures, we are reminded that hacking and fraud are critical problems for ecommerce websites and their customers. While this article does not cover every single important security essential, it does highlight a few of the important ones that every online business should have.   1. Do not Read more…

How Millennials Influence Your Branding Strategy [Infographic]
by Erin Duff | December 2, 2014 | Infographics, Uncategorized

Did you know that 247% of Millenials are more likely to be influenced by blogs or social networking sites? According to research Millenials are the generation that is transforming consumer marketing. What distinguishes Millenials from past generations is there strong brand preferences. They expect to have a strong personal relationship with companies and their brands. Because of this Millenials influence Read more…

4 Tips for Social Holiday Consumer Engagement
by Erin Duff | October 3, 2014 | Uncategorized

With the holidays approaching rapidly, many Ecommerce sites are preparing their strategies in hopes of realizing increased sales and site visits. Social media can obviously be a very useful tool in terms of boosting engagement with the brand, but when leveraged effectively can also help with more specific tasks like promoting holiday specials, running contests themed around the holidays and Read more…

Why Your Site Should Have an Instagram Curated Gallery
by Erin Duff | September 18, 2014 | Uncategorized

  Instagram is widely considered the fastest growing and most frequently used social media network out, especially within the millennial demographic. As is the case with most growing social media platforms,many brands are still trying to figure out the most effective ways to utilize Instagram. Surprisingly (or not so surprisingly), most companies are having a hard time figuring out how Read more…

What sets your shopping experience apart?
by Erin Duff | July 1, 2014 | Uncategorized

How do you differentiate your online shopping experience? Do you compete on pricing, does your brand hold a special place in the hearts of your shoppers, is your product unique, or is it the best of breed? Nothing’s impact on your business may ever trump your product, brand name, or customer service, but a unique shopping experience can come close. Read more…