Target Is Consolidating Its Shopping Apps: Is It Enough To Help Declining Sales?
by Prasad Dhamdhere | June 14, 2017 | Uncategorized | 1 comments

Retail giant, Target, is taking steps to improve its shopping experience and offer customers a more seamless experience. It has announced its plans to merge its Cartwheel savings app with the flagship Target app giving customers a single channel through which they can find in-store Cartwheel deals, map out their shopping trips, browse online and in-store inventory, make online purchases, Read more...

5 Ways to Bring Your Customers Back From the Dead
by Erin Duff | October 30, 2015 | Uncategorized | 1 comments

Churned customers are a lot like zombies: they’re never quite dead, just dormant. However, unlike zombies, you definitely want to figure how to re-awaken a dormant customer. After all, it costs 5 times more to acquire a new customer than it does to keep an old one. So, here are five ways to leverage omni-channel loyalty to bring your customers back from the dead, metaphorically speaking of course...

Summer Months Don’t Have to Mean Low Sales
by Erin Duff | June 26, 2015 | eCommerce, Uncategorized | 0 comments

This week was the official start of summer and unfortunately for many online retailers that means lower than average sales. Between vacations, summer camps and numerous outdoor activities, consumers are busy during the summer months and spending less time on their computers perusing online stores. According to web analytics firm SumAll, gross sales for online merchants in July decline by Read more…

Android Pay: The Latest in Omni-Channel Shopping
by Erin Duff | May 30, 2015 | Uncategorized | 0 comments

Just yesterday Google debuted its new Android Pay, a virtual wallet similar to Apple Pay allowing customers to make purchases in store with a simple tap on their phone. After Google’s first foray into mobile payments with Google Wallet which was relatively unsuccessful, they’ve come back with a solution that has a promise to surpass Apple Pay with its open Read more…

6 Surprising Ecommerce Statistics
by Erin Duff | March 13, 2015 | eCommerce, Social Commerce, Social Media, Social Media Marketing, Uncategorized | 1 comments

Here are 6 surprising  ecommerce statistics marketers, brands, and manufacturers might want to consider when you’re crafting their next marketing strategy. Mobile Search Converts 78% of mobile searches for local business information results in a purchase. (courtesy of Search Engine Land) Logically this makes sense, searching locally could indicated a readiness to buy that is not as present in general Read more…

Social Commerce: The Proverbial Foot Traffic
by Akbar Jaffer | March 5, 2015 | Customer Engagement, Customer Loyalty, eCommerce, Social Commerce, Social Media, Uncategorized | 1 comments

In the days of brick-n-mortar stores, the mantra was location-location-location. The right location meant higher foot traffic, which in turn, meant more sales. With the introduction of the Internet, location became irrelevant and foot traffic gave way to search engine and paid advertisement. Today, as the organic and paid searches become saturated, how do retailers attract new customers? Where is Read more…