Can Macy’s Revamped Rewards Program Turn Around Declining Sales?
by Prasad Dhamdhere | August 29, 2017 | Uncategorized | 0 comments

Like many of its department store and mall focused counterparts, Macy’s has been in the middle of financial misfortune. It started with an especially poor performance last holiday season and the brand's downward spiral has continued with the closures of its 102 locations. CNBC predicts that the company’s sales could take a $575 million hit in 2017, and the Read more...

Pizza Hut Launched Its New Loyalty Program On August 1
by Prasad Dhamdhere | August 8, 2017 | Uncategorized | 0 comments

On August 1st, Pizza Hut launched its new loyalty program, Hut Rewards. While the pizza chain is late to the game in terms of launching a loyalty program, its structure is fairly unique among its competitors. A spend-based rewards program gives customers 2 points for every $1 spent online or via mobile orders. 200 points earn customers a free medium Read more…

The Need To Offer Experiential Rewards In Loyalty Programs
by Prasad Dhamdhere | July 25, 2017 | Uncategorized | 2 comments

Loyalty programs are often thought of from a limited perspective of the airline program that gives miles to frequent fliers or the retail program that gives scanty discounts to “so called” loyal customers. Even though there are numerous loyalty programs out there, I staunchly believe that most of them are plain marketing and discount programs disguised as loyalty programs. Of course, Read more...

Shining Perks Of Adding Mobility To A Loyalty Program
by Prasad Dhamdhere | July 18, 2017 | Uncategorized | 0 comments

The avalanche-esque arrival of cell phones and internet connectivity has transformed the way customers are interacting with your business. Starting from brand discovery to researching your products and keeping up with your latest announcements, customers are using their cell phones as a gateway to explore your brand and engage with your business. This newly evolved consumer behavior isn’t shocking when Read more…

4 Reasons of Loyalty Program Abandonment….And How to Prevent It
by Prasad Dhamdhere | July 11, 2017 | Uncategorized | 0 comments

19% of marketers listed loyalty acquisition at the top of their list as as a primary objective for 2017 and 57% of brands indicated they will increase their loyalty program budgets. Loyalty programs are now common among retail brands, but that doesn’t mean they’re all successful. Here are 4 reasons customers fail to or stop participating in loyalty programs, and Read more...

Can A Newly Launched Loyalty Program Save Buffalo Wild Wings?
by Prasad Dhamdhere | July 6, 2017 | Uncategorized | 0 comments

In the midst of a downturn in business, award-winning wing restaurant, Buffalo Wild Wings (BWW) has launched a loyalty program. While there is little word as to whether this program is a direct result of the drop in sales, it seems like a safe assumption. BWW has seen better years, its sales have been declining for over a year and its Read more...