How Fashion Retailers Use Social Media
by Erin Duff | February 18, 2013 | Uncategorized | 0 comments

People who are interested in the latest fashion trends always picked up fashion magazines to know about the ever-changing “ins” of the industry.  However, social media has changed this totally.  Journalists, fashion incubators, and so called fashion gurus who were just interested in the industry are now using the social platforms to reach their audiences and reignite brand passion and Read more…

Advertising on Facebook
by Erin Duff | February 14, 2013 | Uncategorized | 0 comments

Facebook has grown from being a social site connecting college students to a global platform to market your business and generate revenues. In the past advertising was a time consuming, expensive, and slow process. Today you have the world at your fingertips; with the ability to target your audience, market your brand cost effectively, and gain results quicker than before, Read more…

The Importance of Setting Social Media Goals
by Erin Duff | November 29, 2012 | Uncategorized | 0 comments

Social media is always evolving and there is a lot of noise out there in the market. For an internet retailer, things can quickly get confusing and overwhelming as they are constantly bombarded with new information, best practices, and vendors pitching new social tools/platforms. This makes setting clear social media goals and objectives all the more important. Goals help you Read more…

The Black Friday Breakdown.
by Erin Duff | November 28, 2012 | Uncategorized | 1 comments

Online sales hit an all-time high this year when it comes to the Black Friday and Cyber Monday shopping spree. But is this any surprise? A couple months ago the big story in the tech world was Facebook topping 1Billion active users. Now the big story in the tech world is the strength in the outcome seen from Black Friday Read more…

CSR and Online Retailers
by Erin Duff | November 26, 2012 | Uncategorized | 1 comments

At least some degree of a corporate social responsibility presence is becoming compulsory for large brick and mortar retailers, but it is less common in smaller ecommerce companies. The continued growth of social networking and social shopping makes many ecommerce retailers ideal candidates for CSR initiatives. CSR is an increasingly important consideration among online shoppers who are able to choose Read more…

Social Research and Revenue [Infographic]
by Social Commerce Guru | November 20, 2012 | Uncategorized | 0 comments

In today’s market e-tailing is a high growth market and useful information, be it leads, demographic info, sentiment, consumer behavior or likes and interest is highly important and valuable. In this social era, the ability to easily capture socially relevant and contextual open graph information via Facebook API’s or social commerce platforms allows marketers to harness this social information in Read more…