DSW is Fending Off Competition with Revolutionary Strategies
by Prasad Dhamdhere | October 17, 2017 | Uncategorized

DSW, a leader in footwear, is adopting a holistic approach to customer loyalty by completely overhauling its engagement strategies, customer experiences, and omni-channel execution. In the words of Roger Rawlins, DSW CEO, “as Amazon and Walmart are going at it in King Kong vs. Godzilla fashion, DSW is creating loyalty with brands that differentiate it”. Instead of matching the competitive Read more...

Secrets to Holiday Marketing: 4 Things to Consider
by Prasad Dhamdhere | October 11, 2017 | Uncategorized

We all know the holiday season is critical and proper planning is key to getting the most out of it. Luckily it’s not too late to get started with some creative holiday marketing strategies to boost your sales this holiday season. We worked with our client success team to put together a list of strategies to help you with your Read more...

Forbes Top Influencers And A Deep Dive Into The Influencer Marketing Trend
by Prasad Dhamdhere | October 3, 2017 | Uncategorized

Forbes Top Influencer global list covering 30 of the most powerful social media influencers across industries including fashion, parenting, and pet supplies has just been announced. One thing that really stands out about this list is it tells something about a newly developing influencer marketing trend. The top influencers don’t work exclusively with big and well-established brands. In most of Read more...

2017 Holiday Retail Trends: It’s Already that Time of Year
by Prasad Dhamdhere | September 19, 2017 | Uncategorized

It seems like the holidays sneak up quicker and quicker each year. While e-commerce businesses pull in 50-100% more revenue in the time between Black Friday and Christmas than the rest of the year, the holidays are still challenging in terms of keeping pace with the competition. Marketing campaigns and sales seem to stretch from October through January and there Read more...

Facebook’s New Updates Are Not That Bad For Influencer Marketing
by Prasad Dhamdhere | September 13, 2017 | Uncategorized

Influencer marketing has quickly been gaining traction. According to a Facebook study, 47% of people aged 13-34 have made purchases as a result of an influencers’ recommendations. The study also suggests that 48% of marketers will increase influencer marketing spend this year. However, the response from many social media companies is very different than what we are used to seeing Read more...

Rationale Behind Amazon’s Possible Acquisition Of Slack
by Prasad Dhamdhere | June 20, 2017 | Uncategorized

Slack, the most popular enterprise communications platform, has always had moments of fame due to “who’s going to buy Slack” rumors. Last year, reports claimed that Microsoft was trying to scoop up Slack for a rumored amount, which could have been in the ballpark of $8 billion. It could have rivaled company's some of the biggest acquisitions (like Skype for Read more...