Shining Perks Of Adding Mobility To A Loyalty Program
by Prasad Dhamdhere | July 18, 2017 | Uncategorized | 2 comments

The avalanche-esque arrival of cell phones and internet connectivity has transformed the way customers are interacting with your business. Starting from brand discovery to researching your products and keeping up with your latest announcements, customers are using their cell phones as a gateway to explore your brand and engage with your business. This newly evolved consumer behavior isn’t shocking when Read more…

4 Reasons of Loyalty Program Abandonment….And How to Prevent It
by Prasad Dhamdhere | July 11, 2017 | Uncategorized | 0 comments

19% of marketers listed loyalty acquisition at the top of their list as as a primary objective for 2017 and 57% of brands indicated they will increase their loyalty program budgets. Loyalty programs are now common among retail brands, but that doesn’t mean they’re all successful. Here are 4 reasons customers fail to or stop participating in loyalty programs, and Read more...

Can A Newly Launched Loyalty Program Save Buffalo Wild Wings?
by Prasad Dhamdhere | July 6, 2017 | Uncategorized | 1 comments

In the midst of a downturn in business, award-winning wing restaurant, Buffalo Wild Wings (BWW) has launched a loyalty program. While there is little word as to whether this program is a direct result of the drop in sales, it seems like a safe assumption. BWW has seen better years, its sales have been declining for over a year and its Read more...

Rationale Behind Amazon’s Possible Acquisition Of Slack
by Prasad Dhamdhere | June 20, 2017 | Uncategorized | 1 comments

Slack, the most popular enterprise communications platform, has always had moments of fame due to “who’s going to buy Slack” rumors. Last year, reports claimed that Microsoft was trying to scoop up Slack for a rumored amount, which could have been in the ballpark of $8 billion. It could have rivaled company's some of the biggest acquisitions (like Skype for Read more...

Target Is Consolidating Its Shopping Apps: Is It Enough To Help Declining Sales?
by Prasad Dhamdhere | June 14, 2017 | Uncategorized | 1 comments

Retail giant, Target, is taking steps to improve its shopping experience and offer customers a more seamless experience. It has announced its plans to merge its Cartwheel savings app with the flagship Target app giving customers a single channel through which they can find in-store Cartwheel deals, map out their shopping trips, browse online and in-store inventory, make online purchases, Read more...

5 Ways to Bring Your Customers Back From the Dead
by Erin Duff | October 30, 2015 | Uncategorized | 1 comments

Churned customers are a lot like zombies: they’re never quite dead, just dormant. However, unlike zombies, you definitely want to figure how to re-awaken a dormant customer. After all, it costs 5 times more to acquire a new customer than it does to keep an old one. So, here are five ways to leverage omni-channel loyalty to bring your customers back from the dead, metaphorically speaking of course...