How to Optimize Your Commerce Website
by Erin Duff | January 20, 2015 | eCommerce, Social Commerce, Social Media, Startups | 0 comments

If you’re in the eCommerce business, you know that optimizing your website is not a choice, but a necessity. The pages of your site are your revenue generators, and optimizing them can improve sales regardless of other measures like social media commerce strategies and marketing. Pages that ignore search engine optimization (SEO) or that present your products in less than Read more…

The Virtual, Visual Future
by Erin Duff | April 22, 2013 | Content Marketing, Facebook, Social Media Marketing, Startups | 0 comments

As we move further into 2013, new technology continues to inspire and amaze at an increasing rate.  Not only are we witnessing the demise of the personal computer with the continued widespread adoption of tablets and smartphones, but technical advances made in all industries are exciting to watch as well.  Fully electric cars are no longer an un-economical concept, but Read more…

Gamification: Poker Night at Annex Cloud
by Erin Duff | April 5, 2013 | Startups | 0 comments

“All in,” says Al the head of client success. As he pushes his non-fiat currency across the impromptu poker table chips cascade down a plastic mountain. He is giving the head social strategy, his only remaining opponent, a profoundly ambiguous look. It’s going on 10 PM and most Annex Cloud employees have already left our LA office or have returned Read more…