Uber’s Marketing Strategy in 7 Steps, Revisited

Note: Almost a year ago, we published a dissection of the most dynamic and attention-getting tactics among Uber's marketing strategies. Today we're taking a look back at that post with, of course, a lot of new information added in. Uber just announced that riders will be able to give their drivers customized feedback via a feature it calls Compliments. Whether this is Read more...

Uber’s Marketing Strategy in 7 Steps, Without the Bad Press
by Eliza Fisher | January 28, 2016 | Customer Engagement, Customer Loyalty, Ratings and Reviews, Refer a Friend, Referral Marketing, Startups | 10 comments

We've all heard about the bad press that Uber has gotten over the past year or so. Class action lawsuits, gross driver misconduct, surge pricing shocks, legal fights with governments, the list goes on...Despite that, the ride-hailing-and-so-much-more service continues to grow. Why is that? For one, they offer a compelling and in-demand product. Secondly, Uber's marketing strategy is multi-pronged and Read more...

Push Your eCommerce Company Into Rapid Growth
by Erin Duff | April 9, 2015 | eCommerce, Social Media, Social Media Marketing, Startups | 0 comments

Whether you’re a mid size retailer or manufacturer just starting out in the world of eCommerce, your goal is to grow your business rapidly and get new customers before your competitors do.  Traditional marketing is no longer effective with today’s social and mobile customer base. Augmenting your eCommerce business with Social Commerce is the surefire way to acquire new customers, Read more…

Brands Need to Embrace Changing Technology or Wither Away
by Erin Duff | February 23, 2015 | eCommerce, Social Commerce, Social Media, Social Media Marketing, Startups | 0 comments

The primary challenge every commerce business faces, whether online or offline, is acquiring, converting and retaining customers. This challenge persists through the evolution of technology. However, the changing nature of technology is altering how retailers approach the challenge. Today the biggest technological shift in commerce is coming from the growing use of social media and mobile devices. The average user Read more…

Where Does Snapchat Fit in The World of eCommerce?

Earlier this week, Snapchat announced it is seeking a new round of funding that would value the company at $19 billion. This is a huge increase from it’s 2014 round of funding that valued the company at $10 billion. To put this new potential value in perspective, if the deal goes through it would make Snapchat the third most valuable Read more…