Sephora Launches Shoppable Snapchat Campaign
by Prasad Dhamdhere | June 7, 2016 | Social Commerce, Social Media, Social Media Marketing | 7 comments

Sephora just announced a shoppable Snapchat campaign, although their choice of the ephemeral medium has baffled many. While a massive portion of the population uses it, aesthetically, Snapchat isn’t even close to Instagram. It isn’t as shareable as Facebook, and tracking followers and other metrics is much more challenging than it is on Twitter. To make the matter worse, Snapchat does not allow Read more…

What happened to the Twitter Buy button?
by Prasad Dhamdhere | June 1, 2016 | Social Commerce, Social Media, Twitter | 0 comments

It’s not uncommon to see that even predictions and assumptions of mighty trendsetters or pioneers in the industry go astray. The latest casualty is the Twitter Buy button. The writing on the wall is: Twitter’s way towards becoming world’s biggest social marketplace was not as easy and as hurdle free as their leadership had hoped. The Twitter Buy button launched Read more…

Pinterest Ads: Brands Getting New Metrics
by Eliza Fisher | May 16, 2016 | Customer Engagement, Social Media, Social Media Marketing | 0 comments

Pinterest has become one large collage of ideas. Starting from sports to business and from art to craft, that fortified collage is becoming more and more vibrant and diverse with the daily addition of some new interest segments. May be that’s why more than 100 million people use Pinterest every month. In front of this massive audience, it’s trying to refine and Read more…

Instagram Business Profiles: An Overview
by Prasad Dhamdhere | May 6, 2016 | Instagram, Social Media, Social Media Marketing, Visual Commerce | 3 comments

It looks like the masterminds behind Instagram have come to realize that their road towards success goes through the road which had already been traversed by its parent company Facebook. The latest development in this journey is that of Instagram business profiles, similar to Facebook’s company pages. Earlier,  Instagram came up with a targeting strategy and style which was so Read more…

Marketing with UGC: Squeeze Your Content to the Last Drop

Here at Annex Cloud we don’t like to waste things. Whether it’s a water bottle, a paper bag, or precious user generated content (UGC), we’re all for reusing and recycling. When you have hundreds of inspiring pictures up in your Visual Commerce galleries or thousands of rave reviews, it seems like a shame to not use them as much as possible. Read more…

User Photos Best Practices: Are You Using These 4 Strategies to Get Visual Commerce Content from Your Customers?

Whether they’re selfies, #OOTD (outfit of the day) pictures, or tantalizing shots of brunch dishes, images from Instagram and other social media platforms are much more effective in inspiring and enticing consumers than traditional stock or catalog photos. At this point, the question isn’t whether or not to utilize user generated pictures; rather, it’s about how to best solicit, find, acquire, moderate, curate, and display these images.