Instagram Live Streaming May Debut Soon

That time is not far away that all social media platforms will look almost identical, if not similar. Snapchat created a ripple by coming up with its one-of-its-kind Stories. Instagram was quick enough to replicate that feature. After the resounding success of live video--first debuted by smaller platforms by scooped up by Twitter and Facebook, everyone is realizing the real Read more...

Snapchat Fashion Marketing: Fendi Gives More Life To Snapchat Stories
by Prasad Dhamdhere | October 17, 2016 | Content Marketing, Social Media, Social Media Marketing

Whether it’s the use of drones to show its catwalk fashions or having its models walk on water to mark its 90-year anniversary, Fendi, the Italian high fashion brand, always knows how to market itself differently.  Currently, the fashion house is subverting things by taking content from Snapchat--which is famous for disappearing within 24 hours--and giving it a longer life. This Snapchat fashion Read more...

Where Instagram’s Comment Moderation Tool Falls Flat
by Prasad Dhamdhere | October 11, 2016 | Instagram, Social Media, Social Media Marketing

It made headlines a few weeks ago when Justin Bieber had to shut down his Instagram account after his fans began leaving hateful comments on a photo of him and his new girlfriend, Sofia Richie. The Bieber isn't the only one who gets hate--plenty of other celebrities and everyday people get harrassed online too.  Amidst such turbulent times when abuse is running amok Read more...

Facebook Marketing Updates: Product Tags and Messenger Stories
by Prasad Dhamdhere | October 3, 2016 | Facebook, Social Commerce, Social Media, Social Media Marketing

One of the major reasons why Facebook has reached the level of being really unremovable from the modern marketer's life is its endless pursuit of betterment. Its think tank is never tired of exploring new avenues by remaining on its toes all the time. Two recent announcements about Facebook marketing make this especially clear. Facebook Marketing Update #1: Now, It Will Read more...

6 Strategies Behind the Home Depot’s Marketing Domination
by Prasad Dhamdhere | September 29, 2016 | Content Marketing, eCommerce, Omni-Channel, Social Media, Social Media Marketing

The outcome of quarterly retail earnings season has once again certified the Home Depot's marketing and sales success in the overly competitive field of the American home improvement industry. It has continued its dream run for the successive fifth year. The following graph will tell this story in a much clearer way. Lowe's stock gains have nearly kept pace with Home Depot's, Read more...