Thoughtful Social Media Strategy and Why You Should Avoid Interrupting Your Customers
by Erin Duff | February 17, 2015 | Facebook, Instagram, Pinterest, Social Commerce, Social Media, Social Media Marketing, Twitter | 13 comments

According to a study done at Carnegie Mellon University, interruptive advertising can have a negative impact on a consumer’s impression of a brand as well as their willingness to pay for the brands products. This is an important factor to consider in social media marketing. With the growth in mobile and the expansion of social media networks, consumers have more Read more…

Pinterest “Buy” Button: What It Could Mean For eCommerce

Re/Code broke the news this week that Pinterest might be launching a “Buy” button as soon as this year, which is sooner than expected. No official date has been set and there’s only speculation about the timeframe and rollout. Although we suspect Pinterest does not want to be left too far behind Facebook and Twitter, who recently launched similar ecommerce Read more…

Effective Use of Social Media for eCommerce: Twitter Edition
by Erin Duff | February 11, 2015 | eCommerce, ROI, Social Media, Social Media Marketing, Twitter | 1 comments

Here is the second installment of the the “Effective Use of Social Media for eCommerce” series, Twitter Edition. We’ve created this series to highlight the key differences between Social Media platforms and offer tips specific to each platform. Twitter started out as the breaking news source of the Social Media world and people expect current content and rapid response. It Read more…

How to Delight Customers During Social Media Outages
by Erin Duff | January 30, 2015 | Customer Engagement, Customer Loyalty, Social Media, Social Media Marketing | 0 comments

In case you missed it, Facebook and Instagram went down briefly around 12 am ET Tuesday morning. Although the outage only lasted about 40 min, people took to Twitter to voice their complaints. The complaints ranged from the hilarious to the absurd, blaming North Korea and Tom from Myspace and even crying apocalypse. There’s been a lot of talk about Read more…