How Referral Marketing Can Combat Facebook’s Algorithm Update
by Kirstie Jeffries | February 21, 2018 | Facebook, Referral Marketing, Social Media, Social Media Marketing

In the wake of yet another update to Facebook’s News Feed algorithm, marketers need to shift their focus from brand broadcasting to referral programs and word-of-mouth, earned social media. Facebook’s Mark Zuckerberg recently sent the marketing world into a flurry when he announced a News Feed algorithm update that prioritizes personal profiles and groups over brand pages. Marketers’ subsequent scramble Read more…

Product Update: Visual Commerce Reporting Enhanced with Pinterest and Instagram Insights
by Erin Duff | December 7, 2017 | Instagram, Pinterest, Social Media, User Generated Content

Our development team has been hard at work on the latest enhancement to Annex Cloud’s Visual Commerce solution. In an effort to fully round out the visual commerce platform, we are adding comprehensive Pinterest and Instagram insights to the reporting dashboards. The original form of our Visual Commerce solution was a straightforward visual marketing solution that gave brands the ability to Read more...

UGC, Brands & Emotional Touchpoints on Social: Key Strategies from Sprout Social’s Latest Report
by Prasad Dhamdhere | December 5, 2017 | Social Media, User Generated Content

Just a month ago, Sprout Social released its meticulously crafted social media and user generated content report, Moments & Milestones: Brands, Emotional Touchpoints and UGC on social.  It once again reinforced the unavoidable role that social media and user generated content play in the lives of consumers and their buying decisions and one important customer insight has been revealed. The Read more...

Using User Generated Content on Social Media: Why And How

User generated content (UGC)--including reviews, questions and answers, and visual commerce--is the most trusted form of content, but it's not worthwhile if it's not shared and seen. Nothing is as powerful as social media in hitting the highest possible spot of reach and online visibility. Besides, at least once a month, 83% of survey respondents hear about a brand or product Read more...

Snapchat Deep Linking + Lead Gen Ads Copy Facebook’s Ad Tech
by Prasad Dhamdhere | January 17, 2017 | Social Media, Social Media Marketing

Snapchat is testing two new ad tech features that take a page from Facebook's playbook. Given the history of competition between the two social media juggernauts, which has heated up over the past year or so, this move isn't surprising. However, marketers and advertisers should take note of how Snapchat deep linking and lead gen ads-the two new capabilities--will work and Read more...

Is Twitter Dead, or on the Verge of a Revival?
by Prasad Dhamdhere | October 28, 2016 | Social Media, Social Media Marketing, Twitter

Just in time for Halloween, we have to ask ourselves: Is Twitter dead? Or will it be making a supernatural rebirth? Only a few days ago, at their Q3 2016 earnings call, the company announced results that beat analysts' expectations but still make it a loss-making company. More dramatically, it announced layoffs of 9% of its workforce, as well as the eventual Read more...