How Referral Marketing Can Combat Facebook’s Algorithm Update
by Kirstie Jeffries | February 21, 2018 | Facebook, Refer a Friend, Referral Marketing, Social Media, Social Media Marketing

In the wake of yet another update to Facebook’s News Feed algorithm, marketers need to shift their focus from brand broadcasting to referral programs and word-of-mouth, earned social media. Facebook’s Mark Zuckerberg recently sent the marketing world into a flurry when he announced a News Feed algorithm update that prioritizes personal profiles and groups over brand pages. Marketers’ subsequent scramble Read more…

Snapchat Deep Linking + Lead Gen Ads Copy Facebook’s Ad Tech
by Prasad Dhamdhere | January 17, 2017 | Social Media, Social Media Marketing

Snapchat is testing two new ad tech features that take a page from Facebook's playbook. Given the history of competition between the two social media juggernauts, which has heated up over the past year or so, this move isn't surprising. However, marketers and advertisers should take note of how Snapchat deep linking and lead gen ads-the two new capabilities--will work and Read more...

Instagram eCommerce Efforts Pick Up Steam
by Grace Miller | December 5, 2016 | eCommerce, Instagram, Social Media Marketing

With almost 500 million monthly active users and engagement 15x that of Facebook, it would have been highly unwise of Instagram if it had shown its back to one of the biggest realities of our time: ecommerce...especially when all other social media platforms like Pinterest and Snapchat are doing everything to make significant inroads in it. Instagram ecommerce has become more and more Read more...

Vital Cyber Monday + Black Friday Lessons, 2016 Edition
by Prasad Dhamdhere | December 1, 2016 | Customer Engagement, eCommerce, Social Media Marketing

Much to the relief of many marketers, this year’s Thanksgiving, Black Friday, and Cyber Monday sales have displayed a spectacular performance. Thanksgiving online sales posted a 17% gain to $1.3 billion, while Black Friday jumped 19% to just under $2 billion pushing holiday season-to-date growth rate to 12%. Cyber Monday, meanwhile, broke e-commerce records with $3.45 billion! The numbers aren't as Read more...

Is Twitter Dead, or on the Verge of a Revival?
by Prasad Dhamdhere | October 28, 2016 | Social Media, Social Media Marketing, Twitter

Just in time for Halloween, we have to ask ourselves: Is Twitter dead? Or will it be making a supernatural rebirth? Only a few days ago, at their Q3 2016 earnings call, the company announced results that beat analysts' expectations but still make it a loss-making company. More dramatically, it announced layoffs of 9% of its workforce, as well as the eventual Read more...