Effective Use of Social Media for eCommerce: Instagram Edition

Here is the fourth and final installment of our “Effective Use of Social Media for eCommerce” series with our Instagram edition. Instagram presents retailers and manufacturers with a prime opportunity to be creative with social media marketing by interacting with current and potential customers in a visually compelling way. Pictures are worth a thousand words, and they are remarkably effective Read more…

Brands Need to Embrace Changing Technology or Wither Away
by Erin Duff | February 23, 2015 | eCommerce, Social Commerce, Social Media, Social Media Marketing, Startups | 0 comments

The primary challenge every commerce business faces, whether online or offline, is acquiring, converting and retaining customers. This challenge persists through the evolution of technology. However, the changing nature of technology is altering how retailers approach the challenge. Today the biggest technological shift in commerce is coming from the growing use of social media and mobile devices. The average user Read more…

Where Does Snapchat Fit in The World of eCommerce?

Earlier this week, Snapchat announced it is seeking a new round of funding that would value the company at $19 billion. This is a huge increase from it’s 2014 round of funding that valued the company at $10 billion. To put this new potential value in perspective, if the deal goes through it would make Snapchat the third most valuable Read more…

Thoughtful Social Media Strategy and Why You Should Avoid Interrupting Your Customers
by Erin Duff | February 17, 2015 | Facebook, Instagram, Pinterest, Social Commerce, Social Media, Social Media Marketing, Twitter | 10 comments

According to a study done at Carnegie Mellon University, interruptive advertising can have a negative impact on a consumer’s impression of a brand as well as their willingness to pay for the brands products. This is an important factor to consider in social media marketing. With the growth in mobile and the expansion of social media networks, consumers have more Read more…

Pinterest “Buy” Button: What It Could Mean For eCommerce

Re/Code broke the news this week that Pinterest might be launching a “Buy” button as soon as this year, which is sooner than expected. No official date has been set and there’s only speculation about the timeframe and rollout. Although we suspect Pinterest does not want to be left too far behind Facebook and Twitter, who recently launched similar ecommerce Read more…