The Four Ex’s of Web Traffic
by Erin Duff | April 25, 2014 | Social Commerce | 0 comments

As an eCommerce business, a constant goal is to drive more traffic on site. Every promotion, deal, and sale is designed to bring in more visitors, new and old. But with more competitors entering the marketplace, it is becoming increasingly difficult to capture your audience’s attention. Ensure every promotion you do is successful with four things: exclusivity, expiration, excitement, and Read more…

Brand Advocacy: 7 Brilliant (and slightly badass) ways to achieve it
by Erin Duff | April 11, 2014 | Social Commerce | 1 comments

Brand advocacy has been a big buzzword. With social commerce gaining steam, businesses are looking for ways to differentiate themselves from the crowd. As the internet gets more personal, businesses are as well. Social for brands is becoming more of an outlet to showcase company culture and lifestyle. In order to really stand apart from the crowd, it’s not enough Read more…

Google’s Wildfire goes out.
by Erin Duff | April 9, 2014 | Contests, Social Commerce | 0 comments

It looks like Google’s burning desire to dive into social commerce merely flickered and went out. Without a splash, Wildfire announced that they will be shifting their focus from social. But don’t think that you’re left out to dry, Annex Cloud can light a fire under your social strategy. In addition to offering the same social contest tools as Wildfire, Annex Read more…

Driving Conversions with Shares
by Erin Duff | April 4, 2014 | Social Commerce | 0 comments

Likes and follows are great, but they don’t always translate directly to sales. Likes and follows build authenticity and fandom, but in order to increase conversions and drive quality traffic, businesses must focus on shares. According to Nielsen, 84% of consumers worldwide trust word of mouth recommendations from their friends and family. Shares are the online version of word of Read more…