15 Ways to Convert Your Loyal Customers into Brand Ambassadors
by Grace Miller | May 28, 2018 | Customer Loyalty

While customer loyalty has become a major strategy for consumer retention, it can also play a central part of brand growth. Utilizing strategies that reward customers for loyalty actions such as referral marketing and user-generated content (UGC) in addition to purchases can help ensure that your brand thrives. After all, who better to recommend your brand to their friends than Read more…

What’s Next in Loyalty? Customer Retention Technology to Keep an Eye On
by Grace Miller | April 30, 2018 | Customer Loyalty

Customer retention creates a steady funnel of sustainable growth, whether you sell to regular consumers, small businesses or giant corporations. In fact, attracting new shoppers costs nearly five times more than keeping an existing one. According to KISSmetrics, the average global cost of a lost customer is $243. You may not hear the dollars running out the door when you Read more…

Cutting Edge Ways of Using UGC In Emails
by Prasad Dhamdhere | May 18, 2017 | Ratings and Reviews, User Generated Content, Visual Commerce

With the constant waxing and waning of market and technology trends, the biggest challenge in front of marketers is to sketch out a marketing plan which will keep them afloat both fiscally and strategically. Considering that people upload around 1.8 billion images every day on social media and 80% of web content is user generated content (UGC), marketers have zeroed Read more...

For the Best Personalization Experience, Know How to Identify the Gift Buyers
by Grace Miller | April 24, 2017 | eCommerce

A good first question when familiarizing yourself with a new customer base is, “Who is my typical customer?” This is usually a question that you can readily find an answer to, but where does one go from there? Having a clear understanding of who is hitting your site, and what they are looking for, is key to developing an immersive and relevant customer experience. Read more...

Amazon Cash: A Way Towards Cardless Payments
by Prasad Dhamdhere | April 10, 2017 | eCommerce

A broken online shopping experience is a real killjoy for e-commerce operators as well as shoppers. Studies have shown that tricky, complicated, and inconvenient payment options can be a deal breaker for an online shopping experience. It has been observed that 8% have abandoned the cart as they felt that there were not enough payment methods. Amazon has decided to Read more...