Cutting Edge Ways of Using UGC In Emails
by Prasad Dhamdhere | May 18, 2017 | Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

With the constant waxing and waning of market and technology trends, the biggest challenge in front of marketers is to sketch out a marketing plan which will keep them afloat both fiscally and strategically. Considering that people upload around 1.8 billion images every day on social media and 80% of web content is user generated content (UGC), marketers have zeroed Read more...

For the Best Personalization Experience, Know How to Identify the Gift Buyers
by Eliza Fisher | April 24, 2017 | eCommerce | 0 comments

A good first question when familiarizing yourself with a new customer base is, “Who is my typical customer?” This is usually a question that you can readily find an answer to, but where does one go from there? Having a clear understanding of who is hitting your site, and what they are looking for, is key to developing an immersive and relevant customer experience. Read more...

Amazon Cash: A Way Towards Cardless Payments
by Prasad Dhamdhere | April 10, 2017 | eCommerce | 1 comments

A broken online shopping experience is a real killjoy for e-commerce operators as well as shoppers. Studies have shown that tricky, complicated, and inconvenient payment options can be a deal breaker for an online shopping experience. It has been observed that 8% have abandoned the cart as they felt that there were not enough payment methods. Amazon has decided to Read more...