5 Refer a Friend Marketing Myths, Debunked
by Prasad Dhamdhere | July 8, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

One of the gravest drawbacks of the internet is it has an incredible power to inform you as well as misinform you. No one and nothing, from celebrities to e-commerce tech, is immune from rumors. The fierce competition today in retail means that it’s vital to clear the air of misconceptions about refer a friend marketing. Referrals are an extremely valuable Read more...

38 Referral Marketing Statistics that Will Make You Want to Start a RAF Program Tomorrow
by Giovana Zanellato | March 3, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 33 comments

If you’re not yet leveraging the power of word of mouth marketing, here are some referral marketing statistics that will change your mind and make you want to implement a Refer a Friend program tomorrow. “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”  – Jim Rohn Referral marketing is a bigger deal than some companies Read more...

Uber’s Marketing Strategy in 7 Steps, Without the Bad Press

We've all heard about the bad press that Uber has gotten over the past year or so. Class action lawsuits, gross driver misconduct, surge pricing shocks, legal fights with governments, the list goes on...Despite that, the ride-hailing-and-so-much-more service continues to grow. Why is that? For one, they offer a compelling and in-demand product. Secondly, Uber's marketing strategy is multi-pronged and Read more...

The Top 12 Ways Companies Gave Back to Customers in 2015

The holidays are a time to give back and reflect on what went right (um, and wrong) this year. During this convivial time, we’d like to take a minute to appreciate the ways in which companies gave back to customers via brand advocacy and customer loyalty this year.  The reward of doing so isn’t just the warm feeling you get Read more…