The Psychology Behind Referral Programs That Work
by Grace Miller | May 10, 2018 | Refer a Friend, Referral Marketing, Sharing and Referrals

Understanding human psychology allows us to better understand and predict human behavior. To craft referral programs that work, it is important to first understand how these programs will be perceived and processed by the consumer psyche.  Here are some of the key psychological principles that drive referrals. Instant Gratification Consumer behaviorists have consistently observed that shoppers prefer smaller, immediate rewards Read more…

Referral Marketing Strategies: How to Craft the Perfect Referral Email
by Grace Miller | May 9, 2018 | Refer a Friend, Referral Marketing, Sharing and Referrals

Many consumers that are satisfied with your product are often willing to recommend your company to family and friends. In fact, the recommendation of your consumers will likely be sought by their friends before purchasing your product. Recent market surveys indicate that 7 out of 10 Americans seek opinions from their peers before making a purchase. Meanwhile, according to a Read more…

5 Mistakes to Avoid in Your Customer Referral Program

Referral marketing can be an extremely powerful and effective tool for increasing sales and broadening your customer base. In today’s social climate, consumers simply don’t trust traditional ads. In fact, one study says that 84% of millennials don’t like brand advertising and do not trust brand messages. Meanwhile, consumers are increasingly seeking reviews or recommendations for products via referrals. By Read more…

What to Look for When Choosing Referral Marketing Software
by Grace Miller | May 8, 2018 | Refer a Friend, Referral Marketing, Sharing and Referrals

Almost no business, no matter how diverse and well-rounded, is completely self-sufficient when it comes to marketing tactics. That’s why it is common practice for businesses to rely on an outside referral marketing platform. However, investing in an outside source should be done with care. After all, no matter your budget, you want to get the best ROI possible. While Read more…

8 Referral Marketing Strategies to Encourage Customer Advocacy
by Grace Miller | May 7, 2018 | Refer a Friend, Referral Marketing, Sharing and Referrals

Referral marketing is one of the most effective ways to earn more business among today’s consumers. The ROI of more traditional marketing is decreasing, as roughly half of modern consumers report that they do not trust advertising. Hence, companies are increasingly looking to referral marketing as a means of growing their consumer base. Referral marketing can allow help turn your Read more…

7 Consumer Marketing Trends That Should Be Shaping Your Strategy

Modern consumers are significantly different from buyers in the past. Not only have today’s consumers become more skeptical of businesses, but they also have access to technology that makes it easier than ever to research and switch brands. Consumer marketing trends have shifted, and customer retention optimization is more important than ever. Here are a few trends to keep in Read more…