Let’s Talk Referral Marketing with Al Lalani
by Mark Stansbury | November 7, 2018 | Referral Marketing

  In this episode of Let’s Talk, our Chief Strategist Al Lalani speaks with us about best practices in referral marketing. Did you know that 7 out of 10 Americans seek opinions from their peers prior to making a purchase? Or that 49% of people say friends and family are their top source for brand awareness? The fact remains, a Read more…

7 Steps to Referral Marketing Success
by Grace Miller | November 2, 2018 | Referral Marketing

In this age of information overload, 82% of customers are making purchase decisions based on recommendations from their friends and family. While brands and retailers have many different ways of earning these recommendations, many are finding the benefits of referral marketing by tapping into their customers’ networks. By offering customers incentives for referring your brand and products to their friends, Read more…

Optimizing Your Online Referral Program with Email Marketing
by Grace Miller | June 26, 2018 | Referral Marketing

Email remains the preferred method of communication for most businesses. However, the average person deals with hundreds of emails per day, with many of them being advertisements or requests. Many emails are deleted immediately, which is why your online referral program’s email strategy needs to stand out. When you need a boost to your acquisition numbers, a lifecycle approach can be Read more…

Referral Marketing Best Practices: Addressing Customers’ Pain Points
by Grace Miller | June 11, 2018 | Referral Marketing

In an age where consumers are often unwilling to trust traditional advertising, referrals have become the cornerstone of marketing strategy. Companies that set up referral programs report higher conversion rates because customers who are referred by a friend often become loyal customers themselves. However, most brand and retail referral programs are still not utilizing their referral campaigns and referral marketing Read more…

Customer Loyalty and Referral Marketing Programs for Direct Sales Companies: Getting the Most Out of Your Personas
by Grace Miller | May 30, 2018 | Customer Loyalty, Referral Marketing

Direct sales companies are quickly becoming a major player in the marketing world. In addition to generating billions of dollars in revenue, these businesses are gaining around five thousand new customers daily. Despite their success, direct sales companies can still benefit from optimizing their customer loyalty programs and referral marketing programs. The Challenge The modern consumer expects brands to show Read more…

The Dos and Don’ts of Referral Marketing Programs
by Grace Miller | May 16, 2018 | Referral Marketing

A strong referral marketing program can be a great way to not only gain new customers but also to enhance relationships with your existing customers and to activate your advocates. Unfortunately, referral programs can and will fail if they are not correctly structured and executed. Just as a successful referral program will help your business, a failed referral program can Read more…