Holiday Referral Marketing Strategies to Bolster Sales
by Prasad Dhamdhere | November 29, 2017 | Referral Marketing | 0 comments

Even though the holiday season is a once-a-year window of opportunity to give a serious boost to revenue the truth is owning the holiday season completely is not an easy feat. This is especially true for largely commoditized products that operate in an extremely competitive market. Customers are eager to spend more around the holiday season, but breaking through the Read more...

Integrating Referral Marketing And Customer Pain Points
by Prasad Dhamdhere | August 22, 2017 | Advocate Marketing, Refer a Friend, Referral Marketing | 0 comments

According to Mark Zuckerberg, a trusted referral is the holy grail of marketing. This is certainly not hyperbole for many marketers when you consider that 71% of companies reported higher conversions rates with referral programs. But still, 29% of those companies still haven’t refined their referral marketing strategies. More often than not, referral programs are set up and then expected to Read more...

Key Benefits of a Unified Platform for Loyalty, Referral Marketing, and UGC
by Prasad Dhamdhere | May 19, 2017 | Advocate Marketing, Customer Loyalty, Referral Marketing, User Generated Content | 0 comments

In one study, Gartner advised businesses that if they manage customer experience well and meet or exceed their customers' expectations, they can see increased customer satisfaction, loyalty, and advocacy. The notable thing about this advice is the flow of the important elements that starts with customer satisfaction, moves on to loyalty, and ends with advocacy. A closer look will reveal Read more...

How to Increase Your Refer a Friend Solution Revenue by Over 500%

A Refer a Friend solution, the digitalized form of traditional word-of-mouth, is more than handy when it comes to spreading the product awareness among potential customers. But it may fall short when the goal is to achieve more than that--just like what Vivobarefoot, a British footwear manufacturer, had in its mind. Vivobarefoot presented a complex set of goals in front of Read more...

How Referrals for Subscription Businesses Surge Acquisition
by Prasad Dhamdhere | February 28, 2017 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

We recently talked about the current scenario of subscription businesses, the challenges, opportunities that are waiting in the corridor, and how loyalty programs can help in addressing some of their hurdles. But I genuinely believe that loyalty programs are a half taken measure if they're not coupled with referral programs. Empirical evidence has proved the organic relationship between loyalty and referrals. The former is a cause Read more...

Referral Marketing for Telecom Companies Adds a Personal Touch
by Prasad Dhamdhere | February 25, 2017 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

While telecom tech consistently advances, challenges for companies in this sector have never seemed so fierce. There's severe competition, cord-cutting, ARPU going down, and high churn rates. Furthermore, as per Informa Telecoms & Media's report, telecom operators' traditional revenue through voice calls and SMS has been dropping due to enhanced functionalities from OTT players such as Skype, Google, and Whatsapp. Mobiles came into Read more...