Optimizing Your Online Referral Program with Email Marketing
by Grace Miller | June 26, 2018 | Referral Marketing

Email remains the preferred method of communication for most businesses. However, the average person deals with hundreds of emails per day, with many of them being advertisements or requests. Many emails are deleted immediately, which is why your online referral program’s email strategy needs to stand out. When you need a boost to your acquisition numbers, a lifecycle approach can be Read more…

Referral Marketing Best Practices: Addressing Customers’ Pain Points
by Grace Miller | June 11, 2018 | Referral Marketing

In an age where consumers are often unwilling to trust traditional advertising, referrals have become the cornerstone of marketing strategy. Companies that set up referral programs report higher conversion rates because customers who are referred by a friend often become loyal customers themselves. However, most brand and retail referral programs are still not utilizing their referral campaigns and referral marketing Read more…

Customer Loyalty and Referral Marketing Programs for Direct Sales Companies: Getting the Most Out of Your Personas
by Grace Miller | May 30, 2018 | Customer Loyalty, Referral Marketing

Direct sales companies are quickly becoming a major player in the marketing world. In addition to generating billions of dollars in revenue, these businesses are gaining around five thousand new customers daily. Despite their success, direct sales companies can still benefit from optimizing their customer loyalty programs and referral marketing programs. The Challenge The modern consumer expects brands to show Read more…

The Dos and Don’ts of Referral Marketing Programs
by Grace Miller | May 16, 2018 | Referral Marketing

A strong referral marketing program can be a great way to not only gain new customers but also to enhance relationships with your existing customers and to activate your advocates. Unfortunately, referral programs can and will fail if they are not correctly structured and executed. Just as a successful referral program will help your business, a failed referral program can Read more…

3 Referral Marketing Examples to Inspire Your Brand
by Grace Miller | May 14, 2018 | Referral Marketing

Referral marketing is a powerful tool for both consumer retention and consumer base expansions. Below are case studies of referral marketing examples from three different companies: Vivobarefoot, an anonymous eyewear retailer, and Marine Depot.  While each company carries different products and has a different consumer base, each was able to see rapid, significant results with the implementation of the best Read more…

5 Referral Program Ideas For Millennial Customer Acquisition
by Grace Miller | May 11, 2018 | Referral Marketing

Millennials now hold over $200 million in combined spending power. With the last of the millennial generation turning 18, this new generation is well underway to overtake their predecessors in the consumer market.  In 2015, millennials spent 2.45 trillion dollars in the U.S alone. Moreover, there have been reports suggesting that millennials will control about $7 trillion in liquid assets Read more…