Loyalty and Referrals: A Winning Combination
by Prasad Dhamdhere | August 31, 2016 | Customer Engagement, Customer Loyalty, Refer a Friend, Referral Marketing, Sharing and Referrals | 3 comments

Loyalty programs and referral programs are same in the sense that they both give rewards for a certain behavioral action of your customers. But the similarity ends there only. The way loyalty and referrals operate is different, with loyalty programs generally being more complex. Which program will complement which company also varies depending upon brand power, and profit margin. But despite these Read more...

You Asked, We Answered: Referral Marketing FAQs
by Prasad Dhamdhere | August 25, 2016 | Best Practices, Customer Engagement, Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Our common observation is that most of the marketers have no doubts whatsoever about the efficacy and benefits of customer referral programs. And the reason for this doubtless mindset is- many success stories of such referral programs. But there are people who have doubts about programs’ functionality. In this article, I will try to calm the qualms in the context Read more...

5 Refer a Friend Marketing Myths, Debunked
by Prasad Dhamdhere | July 8, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

One of the gravest drawbacks of the internet is it has an incredible power to inform you as well as misinform you. No one and nothing, from celebrities to e-commerce tech, is immune from rumors. The fierce competition today in retail means that it’s vital to clear the air of misconceptions about refer a friend marketing. Referrals are an extremely valuable Read more...

Getting Your Customers to Actually Refer Their Friends
by Giovana Zanellato | May 26, 2016 | Best Practices, Refer a Friend, Sharing and Referrals, Social Media Marketing | 3 comments

Every one of your existing customers has the potential to share your brand with their friends and family and refer an endless number of new customers to your business. But even though these new potential customers are just one social network away, getting people to actually refer their friends can be a real challenge. You may be asking yourself, “So how can I get customers to actually refer my brand to their friends?” Don’t worry, we have figured out the best way to create a successful referral program and we are going to share all of our findings with you. For now, let’s just focus on incentives and on how to best promote your program.

38 Referral Marketing Statistics that Will Make You Want to Start a RAF Program Tomorrow
by Giovana Zanellato | March 3, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 50 comments

If you’re not yet leveraging the power of word of mouth marketing, here are some referral marketing statistics that will change your mind and make you want to implement a Refer a Friend program tomorrow. “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”  – Jim Rohn Referral Program is a bigger deal than some companies may Read more...

Uber’s Marketing Strategy in 7 Steps, Without the Bad Press

We've all heard about the bad press that Uber has gotten over the past year or so. Class action lawsuits, gross driver misconduct, surge pricing shocks, legal fights with governments, the list goes on...Despite that, the ride-hailing-and-so-much-more service continues to grow. Why is that? For one, they offer a compelling and in-demand product. Secondly, Uber's marketing strategy is multi-pronged and Read more...