7 Crucial Referral Fraud Prevention Tips
by Eliza Fisher | October 7, 2016 | Best Practices, Customer Engagement, Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Digital fraud is a growing concern for all types of businesses and consumers, and marketers are no exception. If you're working on any kind of program that rewards users for participating, you should keep reading. If you're rewarding your customer base for doing things like connecting on social, writing reviews, referring friends, sharing photos, and so on, then you should Read more...

Everything You Need to Know About Omni-Channel Referrals
by Giovana Zanellato | September 19, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 5 comments

With 84% of respondents ranking “consistent customer experience across all channels” first in importance in a company’s multi-channel strategy (Retail Systems Research), it is clear that omni-channel shopping experiences are becoming the norm. However, traditionally omni-channel has been focused on elements of the shopping process like using online tools to check the inventory availability in a brick and mortar store. Read more...

3 Essentials for Modern Healthcare Marketing

Loyalty has never been the area of concern for medicine or overall healthcare industry- then be it drug manufacturers, suppliers, hospitals or doctors. And there is a reason for this neglect. Unlike other industries like fashion or hospitality, customers aren’t presented with tons and tons of options. Their list of options is curtailed by their insurance programs, geographic locations, or Read more...

Testing, Testing: A/B Testing For Referral Programs
by Prasad Dhamdhere | | Best Practices, Refer a Friend, Referral Marketing, Sharing and Referrals | 6 comments

Whether it’s a life or business, it rarely happens that you begin something, let’s say a program or application with a new approach, and it starts to work well from the moment it hits the point of implementation. You have to think about different options that might help your cause. Then you constantly observes it, compare it with other results, Read more...

The Must-Have Beginner’s Guide to Refer a Friend
by Prasad Dhamdhere | September 12, 2016 | Refer a Friend, Referral Marketing, Sharing and Referrals | 3 comments

In the past, word of mouth was limited to person-to-person communication. But today, with the jaw-dropping mushrooming of countless digital and social media platforms, it’s quite possible for the conversations to quickly spread around the world and influence millions of people. Besides, the tried and tested methods of glossy advertising have failed to win over the trust of people, as they know Read more...