What to Look for When Choosing Referral Marketing Software
by Grace Miller | May 8, 2018 | Refer a Friend, Referral Marketing, Sharing and Referrals

Almost no business, no matter how diverse and well-rounded, is completely self-sufficient when it comes to marketing tactics. That’s why it is common practice for businesses to rely on an outside referral marketing platform. However, investing in an outside source should be done with care. After all, no matter your budget, you want to get the best ROI possible. While Read more…

8 Referral Marketing Strategies to Encourage Customer Advocacy
by Grace Miller | May 7, 2018 | Refer a Friend, Referral Marketing, Sharing and Referrals

Referral marketing is one of the most effective ways to earn more business among today’s consumers. The ROI of more traditional marketing is decreasing, as roughly half of modern consumers report that they do not trust advertising. Hence, companies are increasingly looking to referral marketing as a means of growing their consumer base. Referral marketing can allow help turn your Read more…

Loyalty Program Best Practices: Adding Referral Marketing To The Mix

Loyalty programs are key to retaining customers and even reaching new audiences. A recent study has shown that rewards programs are more than just an accepted part of company-consumer interaction; they are expected by over half of modern consumers. Recent years have seen a sharp increase in loyalty program expansion as an increasing number of consumers have started to actively Read more…

14 Benefits of Referral Marketing to Inspire Your Strategy
by Grace Miller | May 3, 2018 | Refer a Friend, Referral Marketing, Sharing and Referrals

Referral marketing allows your customers to become your company’s advocates by recommending your brand to their friends and family. While referral marketing does require promotional efforts and the incentive of rewards to get customers to cooperate, there are many benefits of referral marketing, and you should certainly be using this strategy to expand your consumer base. Customers trust referrals: Perhaps Read more…

How Referral Marketing Can Help CPG Brands Overcome Their Biggest Challenges
by Grace Miller | April 30, 2018 | Refer a Friend, Referral Marketing

The market for consumer packaged goods is becoming increasingly diverse. While CPG brands were once limited to creating products and selling them to retailers, many are now selling directly to consumers. Conversely, many retailers are now creating their own brand products. This trend has introduced a variety of new marketing challenges for CPG brands by not only forcing them to Read more…

Why Retail Referral Programs Need A/B Testing to Succeed
by Grace Miller | April 20, 2018 | Best Practices, Refer a Friend, Referral Marketing

Congratulations on embracing referral marketing for retail.  By implementing a referral marketing program, you are already leveraging one of the best ways to maximize your profits per customer.  Marketing to customers who are already loyal is much better for the bottom line than constantly courting new customers.  Referrals are as close as you can get to instantly loyal new customers. Read more…