The Dynamic Duo of B2B Advocate Marketing: Reviews and Referrals

The B2B products and services sector is massive. It includes tools, equipment, motors, hardware machines, office supplies, and many other items without which the infrastructure and functioning of other industries might suffer a severe dent. But it has stayed away from modern marketing ploys like user generated content and referral programs owing to its longer life cycle and higher price Read more...

From Travelers to Marketers: Advocate Marketing for Hospitality

The desire to travel to the depths and corners of the world exists in almost every person. This is why it makes perfect sense that the travel and hospitality industries are so massive, and still have even more potential. But the first thing that hotels, tour businesses, and other tourism companies will have to do to make full use of Read more...

Eeek! Watch Out for These 5 Conversion Killers!
by Prasad Dhamdhere | October 12, 2016 | Best Practices, Customer Engagement, eCommerce, Ratings and Reviews, User Generated Content | 12 comments

It's almost Halloween, so we need to talk about something spooky! Conversion killers! Generally, the failure of an e-commerce site is the cumulative impact of tons of factors ranging from a lack of marketing leadership to design issues. But I am not interested here in talking about how the slow speed of the website or poor product description damages conversion Read more...

New Amazon Ban on Incentivized Reviews
by Prasad Dhamdhere | October 5, 2016 | Customer Engagement, eCommerce, Ratings and Reviews, User Generated Content | 0 comments

Amazon’s rigorous attempt to eradicate fake product reviews is not new. The e-commerce giant recently sued more than 1000 fake reviewers and is working on measures such as ranking trusted reviews and developing algorithms to weed out the fake reviews. Now it's announced that incented reviews--except for books or those coming in through its Vine program--will now be allowed. This Amazon Read more...

Four Automotive Marketing Must-Haves
by Prasad Dhamdhere | September 22, 2016 | Customer Engagement, Customer Loyalty, Questions and Answers, Ratings and Reviews | 0 comments

Until now, the automotive marketing pros as a whole, including manufacturers, dealers, and suppliers of various automotive parts have relied heavily on customer satisfaction, and rightfully so. Because sustenance of any business without satisfied customers is as impossible as the sustenance of a person without food. But customers’ expectations from business organizations have changed and heightened. Thus, even your satisfied Read more...