5 Essential Benefits of Questions & Answers Platforms
by Grace Miller | May 16, 2018 | Questions and Answers, User Generated Content

In the age of remote consumerism, marketers have had to reshape their strategies in order to appeal to their customers. One such strategy is the renewed emphasis on a questions and answers platform. A Q&A platform can be composed entirely of questions from your customers, commonly asked questions, or a mixture thereof. The goal is to allow consumers to voice Read more…

The Hows and Whys of User Generated Content for Retail

User Generated Content (UGC) is one of the most highly successful marketing trends that has been adopted by brands in order to win customer attention. UGC answers the demand for fresh, honest content, while also helping retailers engage consumers on a more consistent basis. The concept of UGC for retailers is no different than it is for brands. UGC is Read more…

7 Consumer Marketing Trends That Should Be Shaping Your Strategy

Modern consumers are significantly different from buyers in the past. Not only have today’s consumers become more skeptical of businesses, but they also have access to technology that makes it easier than ever to research and switch brands. Consumer marketing trends have shifted, and customer retention optimization is more important than ever. Here are a few trends to keep in Read more…

What to Look for When Choosing Question and Answer Software
by Grace Miller | April 11, 2018 | Questions and Answers, User Generated Content

People who visit your company’s website have questions about your products or services, and they’re looking to your brand for answers. How your site answers these questions will directly impact your conversion rate, retention rate, and your bottom line. Many major retail and e-commerce websites use question and answer software to segment, analyze, and answer user-generated questions. As marketing executives Read more…

Unforgettable Customer Service Stories with Zappos

Online footwear retailer, Zappos is venturing into new marketing territory with its True Stories campaign videos focused on delightful interactions between its customer service department and real customers. Zappos is known for its diligent customer service and they have found a way to capitalize on it even further and deepen customer loyalty through unforgettable customer service. The new ad campaign Read more...