eCommerce News Update: Mobile Friendliness, Net Neutrality and Pinterest Ban on Affiliate Links
by Erin Duff | February 28, 2015 | eCommerce, Google, Pinterest, Social Media

News update, because we all need more of those. A recap of the ecommerce news of the week; from the top stories in the ecommerce and social media world to articles that makes us take a step back and think about the way we approach marketing and how we engage customers. Google Announces a Mobile Friendliness Update On Thursday, Feb Read more…

Effective Use of Social Media for eCommerce: Pinterest Edition

https://www.annexcloud.com/blog/2015/02/14/pinterest-buy-button-mean-ecommerce/ To continue the Effective Use of Social Media for eCommerce series, we’re addressing Pinterest. Pinterest is an effective platform for making a positive impact for retailers. It is an image-based social networking site of over 70 million users that can help retailers increase sales. In 2013, Pinterest had the greatest increase in American user base of any social networking Read more…

Thoughtful Social Media Strategy and Why You Should Avoid Interrupting Your Customers

According to a study done at Carnegie Mellon University, interruptive advertising can have a negative impact on a consumer’s impression of a brand as well as their willingness to pay for the brands products. This is an important factor to consider in social media marketing. With the growth in mobile and the expansion of social media networks, consumers have more Read more…

Pinterest “Buy” Button: What It Could Mean For eCommerce

Re/Code broke the news this week that Pinterest might be launching a “Buy” button as soon as this year, which is sooner than expected. No official date has been set and there’s only speculation about the timeframe and rollout. Although we suspect Pinterest does not want to be left too far behind Facebook and Twitter, who recently launched similar ecommerce Read more…