Effective Use of Social Media for eCommerce: Pinterest Edition
by Erin Duff | February 19, 2015 | eCommerce, Pinterest, ROI, Social Media, Social Media Marketing, Visual Commerce, Visual Galleries | 1 comments

To continue the Effective Use of Social Media for eCommerce series, we’re addressing Pinterest. Pinterest is an effective platform for making a positive impact for retailers. It is an image-based social networking site of over 70 million users that can help retailers increase sales. In 2013, Pinterest had the greatest increase in American user base of any social networking site. Read more…

Thoughtful Social Media Strategy and Why You Should Avoid Interrupting Your Customers
by Erin Duff | February 17, 2015 | Facebook, Instagram, Pinterest, Social Commerce, Social Media, Social Media Marketing, Twitter | 16 comments

According to a study done at Carnegie Mellon University, interruptive advertising can have a negative impact on a consumer’s impression of a brand as well as their willingness to pay for the brands products. This is an important factor to consider in social media marketing. With the growth in mobile and the expansion of social media networks, consumers have more Read more…

Pinterest “Buy” Button: What It Could Mean For eCommerce

Re/Code broke the news this week that Pinterest might be launching a “Buy” button as soon as this year, which is sooner than expected. No official date has been set and there’s only speculation about the timeframe and rollout. Although we suspect Pinterest does not want to be left too far behind Facebook and Twitter, who recently launched similar ecommerce Read more…

4 Tips to Pimp Up your Pinterest Strategy
by Erin Duff | March 25, 2014 | Pinterest | 0 comments

Pinterest has really upped their game this year, introducing new ways for businesses to take advantage of this visual network. Preliminary data shows that it is driving 78% more revenue in 2014 compared to the previous year. And not slowing down with news to introduce paid advertising next quarter, similar to promoted pins. Pinterest is not just for businesses with Read more…