Product Update: Visual Commerce Reporting Enhanced with Pinterest and Instagram Insights
by Erin Duff | December 7, 2017 | Instagram, Pinterest, Social Media, User Generated Content

Our development team has been hard at work on the latest enhancement to Annex Cloud’s Visual Commerce solution. In an effort to fully round out the visual commerce platform, we are adding comprehensive Pinterest and Instagram insights to the reporting dashboards. The original form of our Visual Commerce solution was a straightforward visual marketing solution that gave brands the ability to Read more...

Buyable Pins in 2016: An Update
by Grace Miller | January 20, 2016 | eCommerce, Pinterest, Social Commerce, Social Media, Social Media Marketing

In June of 2015, we–like everyone else–wrote a post about latest entrant in social commerce– “Pinterest” and its announcement of Buyable Pins program. In case you’re in need of a refresher, the news was… More than 2 million Buyable Pins will be available to iPad and iPhone users in the U.S. in a few weeks and to Android and desktop Read more…

Three Key Factors in Setting up Successful eCommerce Contests
by Grace Miller | October 28, 2015 | Contests, Facebook, Pinterest

Contests are a great way to promote your social commerce and customer loyalty programs. Whether your contests are on your site, offline, or on any of the popular social media networks, their success is primarily dependent upon two things: planning and marketing. In this article I will cover planning: incentives, contest platforms, and the information you need to collect. In the next article I will discuss tried and tested ways to market your contests.

Buyable Pins: The Pinterest Buy Button Is Here
by Erin Duff | June 5, 2015 | Pinterest

After speculation back in February, Pinterest has officially announced the release of their Buy Button this month. According to Pinterest, more than 2 million Buyable Pins will be available to iPad and iPhone users in the U.S. in a few weeks and to Android and desktop users later on. Price filters will allow customers to sort through pins based on Read more…

Choose the Right Social Network for Your Business

With 92% of business owners in 2014 saying social media was a necessity to their business, marketers naturally want to allocate their budget toward actions that produce results. Measuring return on investment from social media has become easier as more platforms are offering analytics tools that can help businesses calculate the value of their investments. Whether you’re a retailer, manufacturer Read more…

8 Steps to a Successful Social Commerce Strategy

Before we dive into what success looks like for Social Commerce, let’s define what Social Commerce is. Social Commerce is a set of marketing strategies, tools and programs that work together to monetize a social media following. A successful social commerce program doesn’t work the same for everyone right out of the box. It has to be customized to match Read more…