Buyable Pins in 2016: An Update
by Eliza Fisher | January 20, 2016 | eCommerce, Pinterest, Social Commerce, Social Media, Social Media Marketing | 5 comments

In June of 2015, we–like everyone else–wrote a post about latest entrant in social commerce– “Pinterest” and its announcement of Buyable Pins program. In case you’re in need of a refresher, the news was… More than 2 million Buyable Pins will be available to iPad and iPhone users in the U.S. in a few weeks and to Android and desktop Read more…

Three Key Factors in Setting up Successful eCommerce Contests
by Akbar Jaffer | October 28, 2015 | Best Practices, Contests, Facebook, Pinterest | 1 comments

Contests are a great way to promote your social commerce and customer loyalty programs. Whether your contests are on your site, offline, or on any of the popular social media networks, their success is primarily dependent upon two things: planning and marketing. In this article I will cover planning: incentives, contest platforms, and the information you need to collect. In the next article I will discuss tried and tested ways to market your contests.

Buyable Pins: The Pinterest Buy Button Is Here
by Erin Duff | June 5, 2015 | Pinterest | 2 comments

After speculation back in February, Pinterest has officially announced the release of their Buy Button this month. According to Pinterest, more than 2 million Buyable Pins will be available to iPad and iPhone users in the U.S. in a few weeks and to Android and desktop users later on. Price filters will allow customers to sort through pins based on Read more…

8 Steps to a Successful Social Commerce Strategy

Before we dive into what success looks like for Social Commerce, let’s define what Social Commerce is. Social Commerce is a set of marketing strategies, tools and programs that work together to monetize a social media following. A successful social commerce program doesn’t work the same for everyone right out of the box. It has to be customized to match Read more…

eCommerce News Update: Mobile Friendliness, Net Neutrality and Pinterest Ban on Affiliate Links
by Erin Duff | February 28, 2015 | eCommerce, Google, Pinterest, Social Media | 0 comments

News update, because we all need more of those. A recap of the ecommerce news of the week; from the top stories in the ecommerce and social media world, to articles that makes us take a step back and think about the way we approach marketing and how we engage customers. Google Announces a Mobile Friendliness Update On Thursday, Feb Read more…