Facebook Rewards and the Omni-Channel Loyalty Landscape
by Prasad Dhamdhere | May 4, 2017 | Customer Loyalty, Facebook, Omni-Channel | 45 comments

Keeping true to its innovative spark, Facebook has started testing mobile retail rewards. To improve connection between participating businesses and their customers, the social media giant is focusing on rolling out a mobile feature called Facebook Rewards, where users can scan a personalized QR code to score discounts or bonuses when they buy something in-person at certain shops. According to sources, Facebook Read more...

Listrak’s Top 5 Cross-Channel Strategies for CPG
by Eliza Fisher | May 1, 2017 | Customer Loyalty, Omni-Channel | 5 comments

The following is a guest post from our partner, Listrak: Consumer packaged goods (CPG) companies are navigating a time where e-commerce is growing more popular than in-store experiences. But when your business model and KPIs are tied to store shelf sales, how can you get your foot in the door with the e-commerce community consumers (increasingly) depend on? Marketers today must go Read more...

Everything You Should Know About Omni-Channel Loyalty Programs
by Eliza Fisher | April 19, 2017 | Customer Loyalty, Omni-Channel | 0 comments

Given that there are over 7 billion global cell phone subscribers and nearly 1.7 billion active social media accounts online, multi-channel marketing has been a natural idea for marketers to reach out to the maximum amount of people. It caused a blurring of lines between various marketing channels. But inconsistency in the experience and lack of singular control over all these Read more...

Store Differentiation 2017: 4 Ways to Become a Destination
by Prasad Dhamdhere | January 14, 2017 | Customer Engagement, Omni-Channel | 0 comments

You cannot keep working with typewriters when the whole world is in sync with computers. Physical stores are somewhat like typewriters when seen in light of the dominance that online shopping has been experiencing for last few years. But the analogy that I have made has to do more with stores' ability to innovate, rather than with the actual need for Read more...

The Luxury Industry in the eCommerce World
by Giovana Zanellato | December 14, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 0 comments

Online shoppers won’t find a price list or an “add to cart” button when they visit the website of iconic watchmaker Patek Philippe.  The homepage is not dominated by limited edition timepieces. Instead, there is a commercial featuring a father congratulating his young son for winning a cricket match. A tradition where customers can look but not purchase, is certainly Read more...

Potential Problems for Amazon Go, and Other Sellers Skipping Lines
by Prasad Dhamdhere | December 12, 2016 | Omni-Channel | 7 comments

Retailers all across the globe have been grappling with the issue of improving the customer experience in the fullest sense of the term. A serpentine line leading up to the register, especially during the holiday season, can be a deterrent to great customer experience. Merchants have known about this problem for a while now. While it's commonplace for grocery stores Read more...