The “Makeup” of Sephora’s Marketing Strategy

It’s no mystery that Sephora has seen major wins in the beauty industry. Since 1969, this cosmetics brand has sold millions of units in retail stores worldwide and continues to thrive today. But what is it about Sephora’s marketing strategy that sets them apart from similar companies like Ulta and Glossier? What is it about them that other brands just Read more…

Why Your Ecommerce Sales Strategy is Incomplete Without a Customer Loyalty Solution
by Mark Stansbury | August 23, 2018 | Customer Loyalty, eCommerce, Omni-Channel

Once upon a time, an ecommerce company could get away with just a simple website that sold products. Then one day the industry progressed to the point that we all needed to incorporate an email service provider. And now, we have Amazon, Walmart.com, and the other retail powerhouses creating new standards for ecommerce fulfillment, price, and service. According to TechCrunch, Read more…

Why Omni-Channel Loyalty Brings the Best ROI
by Mark Stansbury | August 14, 2018 | Omni-Channel

Omni-channel loyalty can be the difference between life and death for a business. While plenty of customers will sign up for rewards, not all will return. Consumers opt for loyalty experiences that personalize, incentivize, and engage. Recent changes to the traditional points-for-purchase programs have forced companies to seek out new consumer loyalty solutions that not only meet current technological requirements Read more…

A Retailer’s Guide to Promoting Your Omni-Channel Loyalty Program
by Grace Miller | May 1, 2018 | Customer Loyalty, Omni-Channel

Recent studies demonstrate that loyalty reward programs have become one of the keys to consumer retention. Some loyalty programs, however, are better than others. Likewise, some methods of loyalty promotion have proven to be more effective. Here is what you need to know about consumer loyalty rewards and the best ways to market your omni-channel loyalty program. What is an Read more…

Facebook Rewards and the Omni-Channel Loyalty Landscape
by Prasad Dhamdhere | May 4, 2017 | Customer Loyalty, Facebook, Omni-Channel

Keeping true to its innovative spark, Facebook has started testing mobile retail rewards. To improve connection between participating businesses and their customers, the social media giant is focusing on rolling out a mobile feature called Facebook Rewards, where users can scan a personalized QR code to score discounts or bonuses when they buy something in-person at certain shops. According to sources, Facebook Read more...

Listrak’s Top 5 Cross-Channel Strategies for CPG
by Grace Miller | May 1, 2017 | Customer Loyalty, Omni-Channel

The following is a guest post from our partner, Listrak: Consumer packaged goods (CPG) companies are navigating a time where e-commerce is growing more popular than in-store experiences. But when your business model and KPIs are tied to store shelf sales, how can you get your foot in the door with the e-commerce community consumers (increasingly) depend on? Marketers today must go Read more...