Chipotle’s Loyalty Woes: An Update
by Prasad Dhamdhere | September 27, 2016 | Customer Loyalty | 5 comments

For Chipotle, this summer is set to end on a sore and somber note. Its much hyped and talked about loyalty program, Chiptopia Rewards, has miserably failed. It’s not at all surprising to us. In fact, we pointed a finger to its possible failure almost 2 months ago when the program debuted.  Chipotle recently reported a 30% sales decline, with Read more...

Four Automotive Marketing Must-Haves
by Prasad Dhamdhere | September 22, 2016 | Customer Engagement, Customer Loyalty, Questions and Answers, Ratings and Reviews | 0 comments

Until now, the automotive marketing pros as a whole, including manufacturers, dealers, and suppliers of various automotive parts have relied heavily on customer satisfaction, and rightfully so. Because sustenance of any business without satisfied customers is as impossible as the sustenance of a person without food. But customers’ expectations from business organizations have changed and heightened. Thus, even your satisfied Read more...

3 Essentials for Business Supply Marketing
by Prasad Dhamdhere | September 16, 2016 | Customer Engagement, Customer Loyalty | 1 comments

The business supplies and equipment industry is huge. It includes tools, equipment, motors, hardware machines, office supplies, and many other items without which the infrastructure and functioning of other industries might suffer a severe dent. But it has stayed away from modern marketing ploys like loyalty programs and referral programs owing to its longer life cycle and higher price range. Read more...

3 Essentials for Modern Healthcare Marketing

Loyalty has never been the area of concern for medicine or overall healthcare industry- then be it drug manufacturers, suppliers, hospitals or doctors. And there is a reason for this neglect. Unlike other industries like fashion or hospitality, customers aren’t presented with tons and tons of options. Their list of options is curtailed by their insurance programs, geographic locations, or Read more...

The Ultimate Beginner’s Guide to Customer Loyalty
by Prasad Dhamdhere | September 8, 2016 | Customer Engagement, Customer Loyalty | 1 comments

Any person who has worked in retail or e-commerce will agree with the fact that it’s hard to acquire customers and it’s even harder to retain them and convert them into your loyal customers. It’s no less than walking on a wobbling tightrope. But it’s of paramount importance to retain your customers, as every single retained customer is more valuable Read more...