A New View of Telecommunications Loyalty
by Prasad Dhamdhere | November 29, 2016 | Customer Loyalty | 1 comments

The telecommunications industry occupies a unique space in that it's less competitive, but customers report being more dissatisfied. Churn rates for telecom companies are high, averaging between 10 and 67% annually. The widespread grimace of this problem can be understood from the fact that roughly 75% of the 17 to 20 million subscribers signing up with a new wireless carrier Read more...

B2B Loyalty Statistics: Take Advantage of an Overlooked Opportunity
by Eliza Fisher | November 23, 2016 | Customer Loyalty | 0 comments

B2B is a field that thrives off of retention due to its typically long sales cycles and high acquisition costs. That's why more and more marketers are turning towards B2B loyalty programs to help them keep clients coming back. Our collection of B2B loyalty statistics will give you a much better picture of the landscape. B2B Loyalty Statistics: The Value of Read more...

Uber’s Marketing Strategy in 7 Steps, Revisited

Note: Almost a year ago, we published a dissection of the most dynamic and attention-getting tactics among Uber's marketing strategies. Today we're taking a look back at that post with, of course, a lot of new information added in. Uber just announced that riders will be able to give their drivers customized feedback via a feature it calls Compliments. Whether this is Read more...

Samsung Rewards: Embattled Samsung Finally Gets It Right
by Eliza Fisher | November 16, 2016 | Customer Engagement, Customer Loyalty | 0 comments

Samsung has been under intense scrutiny lately. From the recall on Galaxy Note 7 phones to faulty washing machines to political scandals, things haven't been looking bright. But at least in one area--their Samsung Pay mobile payments product--they've made a smart move: introducing Samsung Rewards. Samsung Rewards: The Overview Samsung Rewards is a loyalty program within Samsung Pay to motivate users to make Read more...

Purchase Motivators & Loyalty: Understanding Customer Behavior
by Prasad Dhamdhere | November 15, 2016 | Customer Engagement, Customer Loyalty | 0 comments

Customer behavior is something complex simply because it’s not consistent. Sometimes the customer buying decision is rational and sometimes it’s emotional. Although buying decisions frequently stem from a conscious analysis, there are studies that show our subconscious can also have a say, since many times we don’t know exactly what we want to purchase. Naturally, it’s difficult to decipher the Read more...

The Beauty of Devotion: Cosmetics Loyalty Programs
by Prasad Dhamdhere | November 14, 2016 | Customer Loyalty | 1 comments

The mammoth $500+ billion per year cosmetics industry has been growing at an intense pace over the past few years, and is in danger of over-saturation. While product quality is crucial for success, no one can deny the importance of marketing as well. Due to the nature of makeup and skin care products, the need for differentiation, and the necessity Read more...