Loyalty Trends 2017: Greater Flexibility, Greater ROI
by Prasad Dhamdhere | January 5, 2017 | Customer Engagement, Customer Loyalty | 3 comments

Loyalty programs have evolved significantly since S&H Green Stamps carved out a foundation by giving consumers stamps based on their spend, which could be redeemed for products. The reason for that evolution is simply that marketers don't want customers to lose interest. Thus, to shed away this risk of being too common, it is necessary for marketers to augment the philosophical as well Read more...

Our Top Posts on Engagement, Loyalty, + Advocate Marketing in 2016
by Eliza Fisher | December 29, 2016 | Advocate Marketing, Customer Engagement, Customer Loyalty, eCommerce | 0 comments

There are a whole lot of things to say about 2016, but here at Annex Cloud it was a pretty wonderful year for our blog. We have more readers than ever before, as well as a great new design. As a thanks to you, our readers, let's take a look at our most noteworthy and interesting posts about customer engagement, loyalty, and advocate marketing in 2016. Read more...

Connect Directly with Customer Loyalty for Consumer Manufacturing
by Eliza Fisher | December 20, 2016 | Best Practices, Customer Loyalty | 0 comments

Historically, consumer goods manufacturers--those making items like kitchen appliances, washing machines, dryers, and so on--have had an indifference towards loyalty-boosting endeavors due to their products' higher prices and longer purchase cycle. Beyond this, many shoppers don’t purchase directly from these manufacturers, so establishing a good channel of communication can be hard. However, that’s the exact pain point that customer loyalty Read more...

Year-End Countdown: The Best Loyalty Programs 2016
by Giovana Zanellato | December 16, 2016 | Customer Engagement, Customer Loyalty, eCommerce | 0 comments

As the end of the year approaches, people can’t help but reflect on the year that has just gone by and think about the upcoming new year filled with possibilities. That’s especially true for marketers. At the end of every year they can see what progress they have made, on which metrics they have thrived, where they have failed, and Read more...

A Family Affair: Multi-Brand Loyalty and Advocate Marketing
by Eliza Fisher | December 8, 2016 | Advocate Marketing, Customer Loyalty, Omni-Channel | 7 comments

Of course, it’s commonplace for one corporation to own multiple brands that fit into a similar product space. Take the Gap, Old Navy, and Banana Republic, for example, or KFC, Taco Bell, and Pizza Hut. Yet, how often do marketers get a unified view of the actions that shoppers are taking across their multiple brand properties, whether they’re on their site, in their Read more...

Telecom Loyalty, The Right Way
by Eliza Fisher | November 29, 2016 | Customer Loyalty | 0 comments

In our previous post about telecommunications loyalty, we dissected the need for actionable, unified data, and a mindset in which loyalty is a preventative treatment. After understanding why telecom loyalty programs are so beneficial in reducing churn (by 12% in 10 months from what we've seen!) and better marketing to both current and potential customers, it now makes sense to Read more...