Loyalty for Sporting Goods Brands is an Easy Win
by Prasad Dhamdhere | January 30, 2017 | Customer Loyalty | 1 comments

As The Wall Street Journal notes, amidst the negativity created by the Sports Authority and Sports Chalet filing for bankruptcy, many sporting goods companies are on the verge of loosing their steam.  One of the main reasons cited by a survey from the Sports & Fitness Association suggests that there is no decline in the people’s participation in sports, but Read more...

Omni-Channel Loyalty for Beauty Brands: Connect With End Consumers
by Prasad Dhamdhere | January 27, 2017 | Customer Engagement, Customer Loyalty | 13 comments

TABS Analytics' study on cosmetics found that there is no true loyalty in the beauty industry. Heavy buyers opted to purchase across multiple brands. The study found that, on average, frequent buyers are purchasing across 8.6 brands while medium buyers are purchasing across 4.7 brands. The average buyer purchases more than 5 brands per year, both in-store and online. Of course, Read more...

Omni-Channel Electronics Loyalty for Manufacturers: A Welcome Change
by Prasad Dhamdhere | January 20, 2017 | Customer Loyalty | 0 comments

Studies like Brand Keys’ 19th Annual Customer Loyalty Engagement Index--which found that customer expectations of brands have grown by almost a third yet brands’ abilities to meet those demands have only increased by 7%--show that keeping shoppers happy is like chasing a moving target. That’s precisely why all manufacturers, including consumer electronics manufacturers, have to think like retailers, where they will Read more...

What We’ve Learned About Loyalty Program Communication
by Prasad Dhamdhere | | Best Practices, Customer Loyalty | 0 comments

Loyalty marketers all across the world should take a note of the fact that Harold Geneen, a former president of the ITT Corporation, had included communication in his list of the five essential entrepreneurial skills for success. The reason for his insistence on the value of communication comes from the fact that it's impossible to get customers to take action without Read more...

One and Done! In-App Loyalty + Advocate Marketing with SDKs
by Eliza Fisher | January 11, 2017 | Customer Engagement, Customer Loyalty | 0 comments

It’s crystal-clear that mobile usage has grown rapidly in recent years, and projections don’t signal an end to this trend. In the US, mobile overtook desktop as the primary method of digital consumption in 2014 and hasn’t stopped growing since. As of fall 2016, eMarketer estimated that 79% of US adults owned smartphones. 37% of adults in emerging markets reported Read more...

The Standout Customer Loyalty Stats of 2017
by Prasad Dhamdhere | January 10, 2017 | Customer Loyalty | 20 comments

Finding and acquiring new customers can be a huge challenge. The reasons can be many, but the numbers don't lie: it's roughly 500% more expensive to convert new ones than to keep current customers. This is why it's crucial to take a close look at how consumers react to and value customer loyalty programs. Read more...