Nordstrom’s Loyalty Program: A Marketing Success
by Prasad Dhamdhere | August 23, 2016 | Customer Engagement, Customer Loyalty | 4 comments

There is an old business wisdom that acts as a pure guiding principle to all marketing and strategic plans: listen to your customer. Even if their opinions may not demand an immediate action, but those opinions will tell you about what they think and what they expect from you as a retailer. That’s what Nordstrom did this past May when Read more...

The Impact of Loyalty Programs is Even Bigger than You Think
by Prasad Dhamdhere | August 12, 2016 | Customer Loyalty, eCommerce | 6 comments

As per the 2015 Colloquy Loyalty Census, U.S. consumers hold 3.3 billion memberships in customer loyalty marketing programs. This is a 26% increase over the number of memberships reported in their last study in 2013. It’s glaring proof of the fact that customers do like to be a part of a well-designed and finely executed loyalty programs. It also explains Read more...

The Most Valuable Types of Loyal Customers
by Prasad Dhamdhere | August 5, 2016 | Customer Engagement, Customer Loyalty | 1 comments

The success of any business largely depends on how long customers, whether existing or newly acquired ones, stay with it. Customers often become more profitable over time and loyal customers account for an unusually high proportion of the sales and profit growth of successful businesses.  To drive the point home... On average, loyal customers are worth up to 10x as much as Read more...

Watch Out for These 9 Common Loyalty Mistakes!
by Prasad Dhamdhere | | Customer Engagement, Customer Loyalty | 0 comments

There’s no point in hiding from the truth: some loyalty programs fail. The globally successful Air Miles program tanked when it was launched in the U.S. market. The program lost $25 million in its first year and was consequently shut down. A wrongly executed loyalty program can injure your company, but don’t discount the massive benefits of a well-designed one. Read more...

Moving the Mobile Wallet Beyond Payments
by Prasad Dhamdhere | July 28, 2016 | Customer Engagement, Customer Loyalty | 1 comments

The moment the phrase mobile wallet falls on our ears, we most likely think of a payment solution. And it’s alright too, as so many people are using mobile wallets to complete the payment process. But apart from being a payment tool, mobile wallets can also be used as valuable frameworks in which loyalty programs can be embedded, and strategic Read more...

59% of Brits Want Loyalty Schemes to Reward Engagement
by Eliza Fisher | July 25, 2016 | Customer Engagement, Customer Loyalty | 0 comments

A new survey of loyalty schemes shows that British consumers want more from their preferred companies. More precisely, 93% of Brits have signed up for a loyalty programme at some point. 75% stick with the businesses they like and will retain their loyalty membership with a preferred business for over a year. Despite these encouraging figures, the survey reports that 61% Read more...