Why Gift Cards Make Spectacular Loyalty Program Rewards
by Grace Miller | April 13, 2018 | Customer Loyalty

If you’re brainstorming ways to encourage customer loyalty, consider the many potential benefits of using gift cards. These cards are a welcome addition to any retail or e-commerce loyalty program and offer the flexibility to get creative. Read on to discover what makes loyalty program gift cards one of the best ways to please your target audience and keep them Read more…

The Secrets to an Insanely Lucrative B2B Customer Loyalty Program
by Grace Miller | April 10, 2018 | Customer Loyalty, Referral Marketing

Loyalty programs are common in B2C marketing, and although they may not be talked about as much in the B2B space, it’s nonetheless an important tactic for B2B marketers to consider. Many B2B buyers won’t be motivated by coupons or rewards points, but that doesn’t mean that B2B customer loyalty shouldn’t be a major focus for marketers. Here’s why. The Read more…

Customer Retention Analysis: The Indispensable Metrics You Need to Know
by Grace Miller | April 3, 2018 | Customer Engagement, Customer Loyalty

In this highly competitive, dog-eat-dog business environment, customer retention is king. Simply stated, customer retention is the act of bringing customers back for more, but customer retention analysis and tracking is anything but simple. And, after all, if you can’t measure customer retention, you can’t manage it, and if you can’t manage it, you can’t harness the power of retention Read more…

Why Customer Retention Management is Essential to Your Brand’s Success
by Grace Miller | March 23, 2018 | Customer Loyalty, Referral Marketing

Healthy relationships, especially with your current customers, are a critical element for maintaining a successful brand. A strong customer retention rate can lead to improved customer loyalty and advocacy, meaning notably higher revenue for your business. Yet even with these significant benefits, many brands aren’t taking full advantage of thorough and effective customer retention management. Instead, they focus more on Read more…

Shoptalk 2018: 19 Key Retail & Ecommerce Takeaways
by Kirstie Jeffries | March 21, 2018 | Customer Loyalty, Referral Marketing, Uncategorized, Visual Commerce

This week, thousands converged on Las Vegas to talk shop at Shoptalk, the world’s largest conference for retail and ecommerce innovation. Annex Cloud was in attendance, sharing our insights, meeting with customers, and learning from brilliant presentations and panels highlighting the future of retail and ecommerce. As told through attendees’ tweets, here are 19 of our favorite takeaways from Shoptalk Read more…