Unforgettable Customer Service Stories with Zappos
by Prasad Dhamdhere | December 12, 2017 | Customer Engagement, Customer Loyalty, Questions and Answers | 0 comments

Online footwear retailer, Zappos is venturing into new marketing territory with its True Stories campaign videos focused on delightful interactions between its customer service department and real customers. Zappos is known for its diligent customer service and they have found a way to capitalize on it even further and deepen customer loyalty through unforgettable customer service. The new ad campaign Read more...

Analysis of a Millennial Loyalty Program with AEO Connected
by Prasad Dhamdhere | November 1, 2017 | Customer Loyalty | 0 comments

In the turbulent times when many retailers are finding it hard to stay relevant and profitable, American Eagle Outfitters (AEO), a leading retailer known for on-trend clothing, has grown significantly. In the last quarter of last year, it delivered record revenue and 2% growth in comparable sales. The retailer is looking ahead to continue this growth with the launch of Read more...

Key Benefits of a Unified Platform for Loyalty, Referral Marketing, and UGC
by Prasad Dhamdhere | May 19, 2017 | Advocate Marketing, Customer Loyalty, Referral Marketing, User Generated Content | 2 comments

In one study, Gartner advised businesses that if they manage customer experience well and meet or exceed their customers' expectations, they can see increased customer satisfaction, loyalty, and advocacy. The notable thing about this advice is the flow of the important elements that starts with customer satisfaction, moves on to loyalty, and ends with advocacy. A closer look will reveal Read more...

Facebook Rewards and the Omni-Channel Loyalty Landscape
by Prasad Dhamdhere | May 4, 2017 | Customer Loyalty, Facebook, Omni-Channel | 70 comments

Keeping true to its innovative spark, Facebook has started testing mobile retail rewards. To improve connection between participating businesses and their customers, the social media giant is focusing on rolling out a mobile feature called Facebook Rewards, where users can scan a personalized QR code to score discounts or bonuses when they buy something in-person at certain shops. According to sources, Facebook Read more...

Listrak’s Top 5 Cross-Channel Strategies for CPG
by Eliza Fisher | May 1, 2017 | Customer Loyalty, Omni-Channel | 0 comments

The following is a guest post from our partner, Listrak: Consumer packaged goods (CPG) companies are navigating a time where e-commerce is growing more popular than in-store experiences. But when your business model and KPIs are tied to store shelf sales, how can you get your foot in the door with the e-commerce community consumers (increasingly) depend on? Marketers today must go Read more...

Better than the Sum of its Parts: Loyalty, UGC, and Advocate Marketing for Manufacturers
by Prasad Dhamdhere | April 26, 2017 | Advocate Marketing, Customer Loyalty, User Generated Content | 1 comments

Just like every other industry, manufacturing has not always been exact in pinning down the actual worth of loyal customers--they're basically seen as entities that generate repeat purchases. Even though there is truth in this proposition of repeat purchases, it’s not the complete truth. The real power of loyal customer lies in his ability to bring more customers by becoming vocal about your Read more...