User Photos Best Practices: Are You Using These 4 Strategies to Get Visual Commerce Content from Your Customers?

Whether they’re selfies, #OOTD (outfit of the day) pictures, or tantalizing shots of brunch dishes, images from Instagram and other social media platforms are much more effective in inspiring and enticing consumers than traditional stock or catalog photos. At this point, the question isn’t whether or not to utilize user generated pictures; rather, it’s about how to best solicit, find, acquire, moderate, curate, and display these images.

Shoppable Instagram Solutions Are a Necessity
by Giovana Zanellato | April 25, 2016 | eCommerce, Instagram, Social Media, Social Media Marketing, Visual Commerce, Visual Galleries | 2 comments

Shoppable Instagram accounts are a necessity for e-commerce businesses nowadays. It is no news that mobile commerce has been getting some traction in the past few years, but recent numbers have shown that this trend may be stronger than we thought. Mobile commerce currently accounts for 35% of ecommerce sales and it’s expected to account for 49%, or $252 billion Read more…

Instagram’s Algorithm Change: 21 Tips to Stand Out

If you’ve gone on Instagram at any point in the past few days, or have even just read any blog or news site online, you probably know that the photo app is changing its algorithm and that people are freaking out. Instagram has always shown users photos in reverse chronological order, but it’s planning–or at least was planning–on rolling out Read more…

51 Vital Visual Commerce Statistics
by Eliza Fisher | January 14, 2016 | Instagram, User Generated Content, Visual Commerce, Visual Galleries | 8 comments

We all know that visual content has been growing exponentially in both importance and prevalence over the past few years. Both pictures and videos are essentials for any brand, but these requirements extend beyond just some good catalog photos and expertly produced videos. Businesses need to let their customers do some of the talking. Doing so increases authenticity and brand awareness, Read more...

Visual Commerce Permissions: Don’t Shoot First and Ask Questions Later
by Eliza Fisher | September 16, 2015 | Best Practices, Instagram, Visual Commerce, Visual Galleries | 1 comments

70% of marketers are planning to increase their use of visual content on their eCommerce sites this year, and more than 75 million people use photo sharing platforms like Instagram on a daily basis. In the face of data like this, it would be absurd to shy away from using customer photos in your marketing strategies.