Google Assistant Launches New eCommerce Features
by Prasad Dhamdhere | May 23, 2017 | eCommerce, Google

Google is clearly aware of the incredible growth in e-commerce. To exploit it meticulously, over the years it has undertaken several successful ventures in e-commerce and payments, including Google Shopping, a mobile wallet, and delivery through Google Express. Once again, in order to successfully monetize Google Assistant--their AI voice assistant that made its debut at Google I/O 2016--Google is extending Read more...

Advanced eCommerce SEO and PPC Marketing Tactics and Philosophies
by Grace Miller | April 12, 2017 | eCommerce, Google

We recently caught up with Ron Dod, CEO of Visiture, a top ecommerce SEO and PPC agency. He answered our questions about how to boost visibility and conversion in this complex ecosystem... 1. Tell us a little about Visiture and how you help ecommerce businesses. Visiture was founded over 10 years ago as a search engine marketing agency focused on the ecommerce space. It Read more...

6 Consumer Research Tools You’re Probably Not Using

The final buying decision of a customer is not usually straightforward. It gets shaped by various forces, be they cultural, social, psychological, and economical. Understanding how these factors prompt or repel people from buying is needed if marketers wish to succeed. The reason is that once you know the "actual" facts about the consumers, you can decide what consumer segment  needs Read more...

Google Pop-Up Shop to Launch in New York
by Grace Miller | October 11, 2016 | Google, Omni-Channel

Fresh off its October 4 hardware announcement, Google broke the news that it's opening up a pop-up store in Manhattan. The Google pop-up shop will open in conjunction with the release of the company's hotly anticipated new hardware products, including its first phone--the Pixel--and its Amazon Echo competitor--Google Home. Google has dabbled in hardware before with products like the Chromebook and its Read more...

Choose the Right Social Network for Your Business

With 92% of business owners in 2014 saying social media was a necessity to their business, marketers naturally want to allocate their budget toward actions that produce results. Measuring return on investment from social media has become easier as more platforms are offering analytics tools that can help businesses calculate the value of their investments. Whether you’re a retailer, manufacturer Read more…

8 Steps to a Successful Social Commerce Strategy

Before we dive into what success looks like for Social Commerce, let’s define what Social Commerce is. Social Commerce is a set of marketing strategies, tools and programs that work together to monetize a social media following. A successful social commerce program doesn’t work the same for everyone right out of the box. It has to be customized to match Read more…