Google Assistant Launches New eCommerce Features
by Prasad Dhamdhere | May 23, 2017 | eCommerce, Google | 1 comments

Google is clearly aware of the incredible growth in e-commerce. To exploit it meticulously, over the years it has undertaken several successful ventures in e-commerce and payments, including Google Shopping, a mobile wallet, and delivery through Google Express. Once again, in order to successfully monetize Google Assistant--their AI voice assistant that made its debut at Google I/O 2016--Google is extending Read more...

Advanced eCommerce SEO and PPC Marketing Tactics and Philosophies
by Eliza Fisher | April 12, 2017 | eCommerce, Google | 0 comments

We recently caught up with Ron Dod, CEO of Visiture, a top ecommerce SEO and PPC agency. He answered our questions about how to boost visibility and conversion in this complex ecosystem... 1. Tell us a little about Visiture and how you help ecommerce businesses. Visiture was founded over 10 years ago as a search engine marketing agency focused on the ecommerce space. It Read more...

Google Pop-Up Shop to Launch in New York
by Eliza Fisher | October 11, 2016 | Google, Omni-Channel | 0 comments

Fresh off its October 4 hardware announcement, Google broke the news that it's opening up a pop-up store in Manhattan. The Google pop-up shop will open in conjunction with the release of the company's hotly anticipated new hardware products, including its first phone--the Pixel--and its Amazon Echo competitor--Google Home. Google has dabbled in hardware before with products like the Chromebook and its Read more...

8 Steps to a Successful Social Commerce Strategy

Before we dive into what success looks like for Social Commerce, let’s define what Social Commerce is. Social Commerce is a set of marketing strategies, tools and programs that work together to monetize a social media following. A successful social commerce program doesn’t work the same for everyone right out of the box. It has to be customized to match Read more…