Three Key Factors in Setting up Successful eCommerce Contests
by Akbar Jaffer | October 28, 2015 | Best Practices, Contests, Facebook, Pinterest | 0 comments

Contests are a great way to promote your social commerce and customer loyalty programs. Whether your contests are on your site, offline, or on any of the popular social media networks, their success is primarily dependent upon two things: planning and marketing. In this article I will cover planning: incentives, contest platforms, and the information you need to collect. In the next article I will discuss tried and tested ways to market your contests.

Facebook Is Dabbling in Online Shops…Again
by Erin Duff | July 18, 2015 | eCommerce, Facebook | 0 comments

Everyone is joining the ecommerce game. Facebook is following suit behind Pinterest by testing new Facebook stores, which let companies set up ecommerce shops within their current Facebook pages. Facebook made previous attempts to enter the ecommerce space but has seen relatively little success. Last year they introduced a Buy button similar to Pinterest’s Buyable Pins. In both cases they keep Read more…

Why Brands Should Value the Facebook News Feed Update
by Carolyn Pace | July 9, 2015 | Facebook, User Generated Content, Visual Commerce | 0 comments

As of this morning Facebook announced three updates to users’ News Feed preferences in order to provide more personalized content.  These updates are available now on iOS and be will available on Android and desktop over the next few weeks.  What many brands may not realize is that this is the prime time to pay attention to how they interact Read more…

Facebook’s News Feed Algorithm Update and the Need for Sticky Posts
by Erin Duff | June 19, 2015 | Facebook | 0 comments

Facebook recently announced it is adding a new signal to their News Feed ranking. They are now considering how much time users spend viewing stories and posts as an indicator of their interest in the topic. Prior to this update, Facebook heavily considered actions such as likes, comments and shares as indicators of interest in certain topics and therefore bumped Read more…