Facebook Marketplace: What You Need to Know
by Prasad Dhamdhere | October 5, 2016 | eCommerce, Facebook, Social Media Marketing

Facebook has evolved far beyond a digital hangout platform crowded your friends. Buying and selling--albeit informally--sprung up on the social media platform long ago. It began with simple statuses advertising concert tickets or old furniture for sale. Facebook Groups devoted to selling have now become common, where more than 450 million people visit to buy and sell each month. Facebook Read more...

Facebook Marketing Updates: Product Tags and Messenger Stories
by Prasad Dhamdhere | October 3, 2016 | Facebook, Social Commerce, Social Media, Social Media Marketing

One of the major reasons why Facebook has reached the level of being really unremovable from the modern marketer's life is its endless pursuit of betterment. Its think tank is never tired of exploring new avenues by remaining on its toes all the time. Two recent announcements about Facebook marketing make this especially clear. Facebook Marketing Update #1: Now, It Will Read more...

The Most Valuable Content Marketing Trends for 2017

Content is not merely the written word anymore, and it shouldn't only discuss your products. Content, whether it's blog articles, videos, pictures, GIFs, emojis, or whatever else, has become a way to inform, entertain and educate your audience about everything that happens in and around your respective industry. Indeed, content is changing and so is the way it is being Read more...

Snapchat’s New Ad Tools Copy Facebook’s Playbook
by Prasad Dhamdhere | September 20, 2016 | Facebook, Social Media, Social Media Marketing, User Generated Content

Not long ago Evan Spiegel, co-founder and CEO of Snapchat, famously said that he doesn’t want for the network to “creepily” target users. But it looks like reality has dawned upon him. And that reality is to monetize any social media or digital platform, targeting audiences on the basis of behavior is a necessity. Of course, he was right in Read more...

Burberry’s See Now Buy Now Collection Debuts with Massive Social Campaign

“If they see a girl wearing a red dress, they want to go out and buy that red dress and they don’t understand that it’s a season. For them, it’s just a red dress”. These words from Kate Phelan, creative director of High Street giant Topshop, exactly mirror the psyche of most fashion customers. More than the need, the fashion industry Read more...

360-Degree Video a Win for Barbour, Despite Missteps
by Grace Miller | July 5, 2016 | Customer Engagement, Facebook, Instagram, Social Media Marketing

Barbour, the luxury outerwear and fashion brand, is the latest of a growing group of high-end apparel companies to use social media and video technology to democratize the runway. It’s well-known that traditional fashion shows are populated by elite industry insiders and VIPs, but more and more consumers have gotten to experience them thanks to video streaming and social media Read more...