How Referral Marketing Can Combat Facebook’s Algorithm Update
by Kirstie Jeffries | February 21, 2018 | Facebook, Refer a Friend, Referral Marketing, Social Media, Social Media Marketing

In the wake of yet another update to Facebook’s News Feed algorithm, marketers need to shift their focus from brand broadcasting to referral programs and word-of-mouth, earned social media. Facebook’s Mark Zuckerberg recently sent the marketing world into a flurry when he announced a News Feed algorithm update that prioritizes personal profiles and groups over brand pages. Marketers’ subsequent scramble Read more…

Facebook Rewards and the Omni-Channel Loyalty Landscape
by Prasad Dhamdhere | May 4, 2017 | Customer Loyalty, Facebook, Omni-Channel

Keeping true to its innovative spark, Facebook has started testing mobile retail rewards. To improve connection between participating businesses and their customers, the social media giant is focusing on rolling out a mobile feature called Facebook Rewards, where users can scan a personalized QR code to score discounts or bonuses when they buy something in-person at certain shops. According to sources, Facebook Read more...

Facebook Dynamic Ads for Retailers: Tips From a Pro
by Grace Miller | December 8, 2016 | Facebook

While Annex Cloud and our experienced Customer Success Team specialize in customer loyalty and advocate marketing solutions, we’re tapped into all facets of digital and omni-channel marketing. We chatted recently with Leanna Kelly, a Retail Content Marketing Specialist at CPC Strategy. CPC Strategy implements performance growth for paid search, Google Shopping, Amazon sales, and other vital shopping channels. Given this Read more...

Facebook New Camera Is Another Snapchat Ripoff
by Prasad Dhamdhere | October 31, 2016 | Facebook

After cloning Snapchat’s Stories in the form of Instagram Stories, it looks like Facebook is all set to steal one more feature from its constantly growing rival. The recent development is suggesting that Facebook is testing Snapchat-like camera filters in its main app, in a feature it's calling Facebook New Camera. Facebook New Camera: How It Works These Facebook filters will also Read more...

Facebook TV? Social Giant Integrates with Chromecast, Apple TV
by Prasad Dhamdhere | October 18, 2016 | Facebook

Facebook has already become the most prominent entity that dominates the small screen in many people’s pockets. Now we're approaching the start of Facebook TV. Just recently Facebook announced that it has added Apple TV or any other AirPlay-enabled device, as well as Chromecast, in its streaming network. Currently, it is available for iOS devices and web browsers, and Facebook Read more...