Burberry’s See Now Buy Now Collection Debuts with Massive Social Campaign
by Prasad Dhamdhere | September 20, 2016 | eCommerce, Facebook, Social Media, Social Media Marketing | 1 comments

“If they see a girl wearing a red dress, they want to go out and buy that red dress and they don’t understand that it’s a season. For them, it’s just a red dress”. These words from Kate Phelan, creative director of High Street giant Topshop, exactly mirror the psyche of most fashion customers. More than the need, the fashion industry Read more...

Ted Baker Launches ‘Mission Impeccable’ Shoppable Video
by Giovana Zanellato | September 12, 2016 | Content Marketing, Customer Engagement, eCommerce | 0 comments

It’s now clear that the dawn of shoppable video has arrived. Ted Baker, the British luxury company, has teamed up with Guy Ritchie to create a promotional film for the fashion brand’s autumn/winter collection. The three-minute espionage-themed clip, titled “Mission Impeccable,” revolves around a secret agency, T.E.D., on a mission to capture a villain dubbed “The Needle,” who has lifted Read more...

Michael Kors’ Marketing Success Story
by Prasad Dhamdhere | August 30, 2016 | Customer Engagement, eCommerce | 5 comments

The past 4 years have been incredible for the team at Michael Kors. They've grown their revenue by more than $3 billion, and they've grown net income by more than 500%. What's their secret? Well, for starters, Michael Kors' marketing team has undertaken several incredibly noteworthy campaigns. Let's take a look at some. A) The HENRY Effect: Michael Kors' marketing seems Read more...

Your Cheat Sheet to Holiday Customer Loyalty
by Eliza Fisher | | Customer Loyalty, eCommerce | 1 comments

Earning shoppers' loyalty during the holidays might be even harder than it is during the rest of the year. While some consumers are busy, stressed, and looking for a reliable purchase from a retailer they know, others are hunting for deals and the next cool, new gift. A Google survey noted that during the 2014 holiday season, more than 50% Read more...

Home Improvement Customer Loyalty: A Vital Tool
by Prasad Dhamdhere | | Customer Loyalty, eCommerce | 0 comments

Home improvement customer loyalty programs generally aren't as famous as, say, frequent flier programs, but they're integral to their industry nonetheless. While not all hardware and garden stores have them, loyalty programs have a huge effect on the length of the buying cycle and brand perception. Let's take a closer look... Shortening the Buying Cycle The buying cycle in the case of Read more...

The Essentials of Over the Counter (OTC) Marketing
by Prasad Dhamdhere | August 29, 2016 | Content Marketing, eCommerce, Ratings and Reviews | 0 comments

There is a classic paradox in over-the-counter (OTC) medications marketing. On one side, the OTC market is becoming visibly crowded due to continuous entries of new players that are leaving customers with more than enough choices. And on the other side, according to EdelmanBerland, 40% of patients said they don’t have enough tools to help them develop a minor ailment treatment Read more...