Our Top Posts on Engagement, Loyalty, + Advocate Marketing in 2016
by Eliza Fisher | December 29, 2016 | Advocate Marketing, Customer Engagement, Customer Loyalty, eCommerce | 0 comments

There are a whole lot of things to say about 2016, but here at Annex Cloud it was a pretty wonderful year for our blog. We have more readers than ever before, as well as a great new design. As a thanks to you, our readers, let's take a look at our most noteworthy and interesting posts about customer engagement, loyalty, and advocate marketing in 2016. Read more...

Year-End Countdown: The Best Loyalty Programs 2016
by Giovana Zanellato | December 16, 2016 | Customer Engagement, Customer Loyalty, eCommerce | 0 comments

As the end of the year approaches, people can’t help but reflect on the year that has just gone by and think about the upcoming new year filled with possibilities. That’s especially true for marketers. At the end of every year they can see what progress they have made, on which metrics they have thrived, where they have failed, and Read more...

The Luxury Industry in the eCommerce World
by Giovana Zanellato | December 14, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 0 comments

Online shoppers won’t find a price list or an “add to cart” button when they visit the website of iconic watchmaker Patek Philippe.  The homepage is not dominated by limited edition timepieces. Instead, there is a commercial featuring a father congratulating his young son for winning a cricket match. A tradition where customers can look but not purchase, is certainly Read more...

5 Reasons Why Retail Mobile Apps Fail
by Giovana Zanellato | | Best Practices, eCommerce | 0 comments

The time for mobile shopping has come. And retailers were quick enough to prepare for it. For a while now, they have been pushing towards a business ecosystem helmed by mobile devices. And naturally, apps are at the forefront of that ecosystem. They were undoubtedly right in their assessment, as 45% of U.S. internet users reported that they use their Read more...

Instagram eCommerce Efforts Pick Up Steam
by Eliza Fisher | December 5, 2016 | eCommerce, Instagram, Social Media Marketing | 3 comments

With almost 500 million monthly active users and engagement 15x that of Facebook, it would have been highly unwise of Instagram if it had shown its back to one of the biggest realities of our time: ecommerce...especially when all other social media platforms like Pinterest and Snapchat are doing everything to make significant inroads in it. Instagram ecommerce has become more and more Read more...

Vital Cyber Monday + Black Friday Lessons, 2016 Edition
by Prasad Dhamdhere | December 1, 2016 | Customer Engagement, eCommerce, Social Media Marketing | 0 comments

Much to the relief of many marketers, this year’s Thanksgiving, Black Friday, and Cyber Monday sales have displayed a spectacular performance. Thanksgiving online sales posted a 17% gain to $1.3 billion, while Black Friday jumped 19% to just under $2 billion pushing holiday season-to-date growth rate to 12%. Cyber Monday, meanwhile, broke e-commerce records with $3.45 billion! The numbers aren't as Read more...