Google Assistant Launches New eCommerce Features
by Prasad Dhamdhere | May 23, 2017 | eCommerce, Google

Google is clearly aware of the incredible growth in e-commerce. To exploit it meticulously, over the years it has undertaken several successful ventures in e-commerce and payments, including Google Shopping, a mobile wallet, and delivery through Google Express. Once again, in order to successfully monetize Google Assistant--their AI voice assistant that made its debut at Google I/O 2016--Google is extending Read more...

For the Best Personalization Experience, Know How to Identify the Gift Buyers
by Grace Miller | April 24, 2017 | eCommerce

A good first question when familiarizing yourself with a new customer base is, “Who is my typical customer?” This is usually a question that you can readily find an answer to, but where does one go from there? Having a clear understanding of who is hitting your site, and what they are looking for, is key to developing an immersive and relevant customer experience. Read more...

The Logic Behind Walmart’s Recent Acquisitions
by Prasad Dhamdhere | April 17, 2017 | eCommerce

Just when analysts were trying to dissect  Walmart's recent acquisitions of Shoebuy.com ($70 million) and Moosejaw ($51 million), last month they saw one more acquisition by the retail giant, with another now on the horizon. Walmart's ModCloth Buy Walmart purchased ModCloth for a price between $50 million and $75 million. ModCloth founder Susan Gregg Koger had her reasons to go for this Read more...

Advanced eCommerce SEO and PPC Marketing Tactics and Philosophies
by Grace Miller | April 12, 2017 | eCommerce, Google

We recently caught up with Ron Dod, CEO of Visiture, a top ecommerce SEO and PPC agency. He answered our questions about how to boost visibility and conversion in this complex ecosystem... 1. Tell us a little about Visiture and how you help ecommerce businesses. Visiture was founded over 10 years ago as a search engine marketing agency focused on the ecommerce space. It Read more...

Amazon Cash: A Way Towards Cardless Payments
by Prasad Dhamdhere | April 10, 2017 | eCommerce

A broken online shopping experience is a real killjoy for e-commerce operators as well as shoppers. Studies have shown that tricky, complicated, and inconvenient payment options can be a deal breaker for an online shopping experience. It has been observed that 8% have abandoned the cart as they felt that there were not enough payment methods. Amazon has decided to Read more...

The Why and How of Meaningful App Personalization
by Prasad Dhamdhere | March 14, 2017 | eCommerce

When you order a latte with a dollop of whipped cream at a coffeehouse, that’s customization. But when you reach the coffeehouse and the server puts options in front of you, remembering that you like your latte with whipped cream, then that’s personalization. In that sense, personalization is a step ahead of customization, as it doesn’t demand any activity from Read more...