Walmart Pay: What It and Other Mobile Payment Options May Be Lacking
by Erin Duff | December 11, 2015 | eCommerce | 2 comments

  Walmart is joining the mobile payments game with, following behind the likes of Apple, Samsung, Google, Paypal, and even Starbucks. The new payment system, Walmart Pay is built into their mobile app, which already has 22 million active users, and gives consumers the ability to upload card information and pay for in-store purchases with the app.  Predictions for mobile wallet Read more…

The 7 Most Interesting Digital Marketing Trends for 2016
by Eliza Fisher | December 4, 2015 | Content Marketing, Customer Engagement, Customer Loyalty, eCommerce, Social Commerce | 0 comments

Maybe we’re unusual, but here at Annex Cloud we love how at the end of every year, tons of articles appear about the next big ecommerce and digital marketing trends. Rather than focusing on what’s already happened this year, marketers look ahead, brainstorm, and hypothesize about what we might see soon. In short, it’s all about possibility, and with that comes excitement. Read more…

Cyber Monday is the New Black (Friday)
by Giovana Zanellato | December 3, 2015 | Customer Engagement, Customer Loyalty, eCommerce, Social Media, Social Media Marketing | 2 comments

As you probably have already heard, this year’s Cyber Monday set a record with more than $3 billion in sales for the first time ever. The biggest online selling day of the year beat the forecast of a 12% increase from last year by four percentage points. The biggest online shopping day ever brought an average of 12% growth for large retailers Read more…

Facebook Is Dabbling in Online Shops…Again
by Erin Duff | July 18, 2015 | eCommerce, Facebook | 0 comments

Everyone is joining the ecommerce game. Facebook is following suit behind Pinterest by testing new Facebook stores, which let companies set up ecommerce shops within their current Facebook pages. Facebook made previous attempts to enter the ecommerce space but has seen relatively little success. Last year they introduced a Buy button similar to Pinterest’s Buyable Pins. In both cases they keep Read more…