5 Shopping Cart Abandonment Solutions That Really Work
by Grace Miller | April 4, 2018 | eCommerce

Online shopping cart abandonment has become a serious problem for many e-commerce and retail businesses. This very real issue will deplete your conversion rate unless you take the right measures. More than three of every four consumers visiting an e-commerce site leave their shopping carts full. Typical reasons consumers leave their online carts include excessively high extra costs, such as shipping Read more…

2018 Retail Predictions: How You Should Be Prepared
by Prasad Dhamdhere | November 29, 2017 | Customer Engagement, eCommerce

Digitalization, ultra-connectivity, and ever-shifting customer expectations are causing seismic shifts in the retail landscape. Staying on top of these changes are key to making the most of the coming year. Here are our 4 major 2018 retail predictions and ways you can amp up your marketing strategy. A) Purpose-Driven Partnerships: Strategic brand alliances will be the core currency in 2018. It will Read more...

Live Chat vs Chatbots: An Overview
by Grace Miller | May 30, 2017 | Customer Engagement, eCommerce

Edsger. W. Dijkstra, a pioneer in many research areas of computer science, has said: “The question of whether a computer can think is no more interesting than the question of whether a submarine can swim.” The truism of his statement is unfolding in front of us now amidst the exasperating modernization that is happening in the world of computer science. Read more...

Google Assistant Launches New eCommerce Features
by Prasad Dhamdhere | May 23, 2017 | eCommerce, Google

Google is clearly aware of the incredible growth in e-commerce. To exploit it meticulously, over the years it has undertaken several successful ventures in e-commerce and payments, including Google Shopping, a mobile wallet, and delivery through Google Express. Once again, in order to successfully monetize Google Assistant--their AI voice assistant that made its debut at Google I/O 2016--Google is extending Read more...

For the Best Personalization Experience, Know How to Identify the Gift Buyers
by Grace Miller | April 24, 2017 | eCommerce

A good first question when familiarizing yourself with a new customer base is, “Who is my typical customer?” This is usually a question that you can readily find an answer to, but where does one go from there? Having a clear understanding of who is hitting your site, and what they are looking for, is key to developing an immersive and relevant customer experience. Read more...

The Logic Behind Walmart’s Recent Acquisitions
by Prasad Dhamdhere | April 17, 2017 | eCommerce

Just when analysts were trying to dissect  Walmart's recent acquisitions of Shoebuy.com ($70 million) and Moosejaw ($51 million), last month they saw one more acquisition by the retail giant, with another now on the horizon. Walmart's ModCloth Buy Walmart purchased ModCloth for a price between $50 million and $75 million. ModCloth founder Susan Gregg Koger had her reasons to go for this Read more...