How Conversion Optimization Builds Long-Term Customer Loyalty with The Good
by Jon MacDonald | October 7, 2019 | Customer Loyalty, Other

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a huge mistake. The point of conversion should be looked at as the start of a long-term relationship with the customer. Immediately after a purchase is when the customer is Read more…

Industry Analyst, Gartner, Features Annex Cloud in 2019 Cool Vendor Report for Loyalty Management
by Sean Ogino | September 25, 2019 | Content Marketing, Customer Loyalty, News & Events

Annex Cloud continues to advance Loyalty Cloud, User Generated Content (UGC) and Referral Marketing in both B2B and B2C arenas. In June of this year, Annex Cloud was awarded a 2019 Loyalty360 Platinum Award with Sugarfina for Customer Experience Strategy and successfully launched Native Receipt Scanning with e.l.f. Cosmetics at its inaugural Lunch and Loyalty event at IRCE 2019. Earlier Read more…

Annex Cloud Recognized in Customer Loyalty Shortlist by Constellation Research
by Sean Ogino | September 11, 2019 | Customer Engagement, Customer Loyalty, News & Events

Annex Cloud was recently recognized by Constellation Research as part of their published Shortlist of Customer Loyalty providers. Their shortlist “presents vendors in different categories of the market relevant to early adopters.” As part of their criteria, “Successful customer loyalty programs advance the relationship between an organization and its customers beyond the elementary transactional relationships concerned with pricing and convenience.” Read more…

Annex Cloud Recognized as 2019 Leader by G2 as Best Loyalty Management Software
by Sean Ogino | August 5, 2019 | Customer Loyalty, News & Events

We’re excited to announce that we’ve been recognized as a 2019 Leader by G2 in the area of Loyalty Management. G2 is a software review site that gives brands the ability to find the best software solutions for their needs. The site ranks each software by collecting user submitted reviews and comparing them to other software solutions in that same Read more…

7 Tips for Your B2B Loyalty Program
by Ashley Price | June 20, 2019 | Customer Loyalty

  We all love a good loyalty program. Who doesn’t want a perk for frequenting your favorite coffee shop or beauty bar? The problem is that a lot of businesses tend to think that their loyalty programs need to only exist in the B2C world but that simply isn’t true. It appears like B2C gets all the fun stuff but Read more…