White Paper: How to Surprise & Delight Your Customers with Loyalty
by Mark Stansbury | October 11, 2018 | Customer Loyalty

Every retail and ecommerce brand has asked themselves the same question at one point: How do we surprise and delight our customers? The answer isn’t a simple one, as consumers are becoming savvier about which marketing tactics are being used to pique their interest. In fact, economic trends show that overall consumer trust is declining among institutions and business. That means it’s Read more…

Employee Spotlight: Sean Claire Joins the Partnerships Team
by Erin Duff | October 8, 2018 | Customer Loyalty

The Annex Cloud Partnerships team is growing! Sean Claire joined our team this fall to help expand and strengthen our strategic partnerships. With 15 years of technology experience, an entrepreneurial background, and significant success building a midwest presence for IBM Silverpop, Sean is perfectly positioned to grow Annex Cloud’s partner initiatives. Sean joined Annex Cloud because of the potential for Read more…

Ask an Expert: MacKenzie-Childs’ CMO Speaks Customer Loyalty
by Mark Stansbury | October 4, 2018 | Annex Cloud Case Study, Customer Loyalty

Welcome to our new segment, Ask an Expert! With this series, Annex Cloud interviews some prominent figures in ecommerce and retail to gain insight on industry trends. This week, we interviewed Larry Shaw, Chief Marketing Officer of MacKenzie-Childs. Since 1983, MacKenzie-Childs has designed home decor and artisan furnishings in their quaint farmhouse in Aurora, NY. Every teapot is hand-painted and Read more…

Employee Spotlight: Carly Horn Joins the Partnerships Team
by Erin Duff | October 3, 2018 | Customer Loyalty

The Annex Cloud Partnerships team is growing! The newest addition to the team is Carly Horn. As Senior Director of Strategic Partnerships and Business Development, Carly brings many years of experience and expertise to the team. Starting out in international development in D.C., Carly quickly found her niche using her natural people skills in business development. An interest in tech Read more…

Top 5 Add-On Features for Your Customer Loyalty Program
by Mark Stansbury | September 26, 2018 | Customer Loyalty

You have a customer loyalty program, so you’re off to the right start! But now it's been implemented and you’re seeing the value in its performance, you’re probably thinking, “Now what?” We get it, you want to see your customer loyalty program perform to the best of its ability. And now that your business is scaling, you want more tools to Read more...

Partner Spotlight: Why Email Marketing Should Be at the Heart of Your Customer Loyalty Strategy
by Erin Duff | September 25, 2018 | Customer Loyalty

In the past few years, customer retention has come to attract quite a bit of attention. And while retention may not be as sexy as acquisition, the ROI is far more appealing. By the Harvard Business Review’s account, it costs between 5 and 25 times more to acquire a new customer than to keep a current one, making customer loyalty efforts Read more…