Let’s Talk Loyalty: Chief Strategist Al Lalani Discusses Customer Acquisition
by Mark Stansbury | August 21, 2018 | Customer Loyalty

We are excited to present to you a new video series called “Let’s Talk” where industry experts speak on current trends in retail and ecommerce. Topics range from customer acquisition to ROI of loyalty programs. The idea behind this series is to educate the industry on best practices for serving its customers. Our first episode is called “Let’s Talk Loyalty,” Read more…

Why There is No “One Size Fits All” Customer Loyalty Solution
by Mark Stansbury | August 6, 2018 | Customer Loyalty

A loyalty program can truly run the gamut when it comes to features and functionality. However, some loyalty programs limit ecommerce and retail brands to plug-and-play, one-size-fits-all models. The problem with that is every business has different products, which means different goals and sales strategies. So how can a clothing brand and an electronics startup have the exact same loyalty Read more…

How to Choose the Best Rewards for Your Brand Loyalty Program
by Grace Miller | July 25, 2018 | Customer Loyalty

Creating an engaging brand loyalty program has become a large part of a business’ success. While reward programs were once simply a “points for purchase” or punch card-style customer loyalty solution, the competition inherent in the modern online market has given rise to programs that are more interesting and expanded; they include aspects such as visual commerce, referral marketing, and social Read more…

How to Build Brand Loyalty: 8 Actionable Ideas to Use Today
by Grace Miller | July 18, 2018 | Customer Loyalty

In today’s competitive market, companies are working hard to build brand loyalty. Traditional loyalty marketing strategies based on a simple “points for purchase” model can be expanded to retain customers and stand out from competitors. If you are looking for inspiration, here are several actionable ways—through loyalty programs and beyond—that you can inspire customer loyalty. Offer Surprise and Delight Points Read more…

Taking Customer Loyalty Programs to the Next Level: The Receipt Data Aggregator
by Grace Miller | July 10, 2018 | Customer Loyalty

Due to changing consumer trends and the availability of new technology, traditional loyalty programs are simply not enough to maintain consumer interest. Where, in the past, a brand could retain shoppers by offering points for purchases, brands are now expanding their customer loyalty programs to include a variety of functions and metrics. Modern loyalty software has also allowed companies to Read more…

Customer Loyalty Marketing: Why Segmentation Matters
by Grace Miller | June 29, 2018 | Customer Loyalty

The development of new technologies and online marketing strategies has forced marketers to develop innovative ways of reaching consumers. Targeting prospects en masse, such as failing to personalize user experiences, creating “one size fits all” campaigns, or sending unsegmented email blasts, is futile and can result in your marketing being overlooked. Looking specifically at email marketing, as many as 73% Read more…