Annex Cloud VP Speaks on Retention at RecurLA
by Mark Stansbury | December 10, 2018 | Customer Loyalty

Our very own VP of Marketing Chris Bechtel recently spoke at the RecurLA Event in Santa Monica, CA where he presented “Overcoming Distractions with the Right Incentives.” During his presentation, he explains how shifts in consumer behavior and content habits are shortening customer attention spans while general consumer trust in businesses continues to fall. But there are many actions we Read more…

The Importance of Emotional Loyalty
by Mark Stansbury | December 6, 2018 | Customer Loyalty

  When we think of traditional customer loyalty, we think of the points-for-purchase rewards model. We think to ourselves “How many points do I need to can earn this item?” Many brands limit themselves to rational or transactional loyalty as opposed to emotional loyalty. Purchasers make decisions based on logical decision-making and economic incentives like rewards points, sales, and discounting. Read more…

10 Customer Loyalty Marketing Tips for the 2018 Holiday Season
by Mark Stansbury | November 28, 2018 | Customer Loyalty

With the holidays coming up fast, now is the time to finalize and implement your customer loyalty marketing strategy. According to the National Retail Federation, holiday sales are expected to hit an all-time high of $720 billion in revenue, a 5% increase since last year. That being said, e-commerce and retail brands are doing everything possible to best position themselves Read more…

Have You Planned Your 2019 Customer Loyalty Strategy Yet?
by Mark Stansbury | | Customer Loyalty

They say the sales results you see in Q4 come from the work you do in Q1. With the new year right around the corner, retailers everywhere are finalizing their strategy. Perhaps you’re considering a customer loyalty program or you have one but want to see more growth. Have you and your team implemented a customer loyalty program that will Read more…

Inside the Industry’s Best Customer Loyalty Programs
by Grace Miller | November 21, 2018 | Customer Loyalty, Other, User Generated Content

Are you looking to implement a new customer loyalty program within your business or improve your existing customer loyalty program? You may be scratching your head at how industry-leading companies like Costco, Verizon and Sephora can maintain outrageously high customer retention rates while simultaneously keeping customer satisfaction high. There may seem to be a great mystery behind these organizations’ successes. Read more…