Why We Love Experiential Rewards in 2019
by Rachel Novosad | February 14, 2019 | Customer Loyalty, Omni-Channel

These days, the best customer loyalty programs go way beyond the scope of the traditional points-for-purchase model. In fact, savvy customers often approach loyalty programs with skepticism, that perhaps rewards are a little too good to be true. It’s all about how you approach the program and what you plan to get out of it. That is where experiential rewards Read more…

Top Tech Integrations for Your Loyalty Program
by Sean Ogino | February 11, 2019 | Customer Loyalty, eCommerce, Other

When you went to get coffee today, probably at your local Starbucks, you may have paid with your Starbucks app. And if you did, you’re in good company. As one of the 15 million people who are signed up for and active users of Starbucks Rewards, Starbucks’ all-in-one loyalty program and social behavior software is a great example of a Read more…

5 Best Emotional Super Bowl Ads of 2019
by Mark Stansbury | February 7, 2019 | Customer Loyalty

Though this year’s big game was a bit lackluster, we were still able to see what the largest brands in the world had to offer for Super Bowl ads. This year, 53 commercials aired, with CBS charging a record-breaking $5.25 million for a single 30-second ad spot. When we think of those memorable Super Bowl commercials over the years, it’s Read more…

Which Famous Marketer Are You? A Personality Quiz
by Mark Stansbury | January 31, 2019 | Customer Loyalty

Which Famous Marketer Are You? Have you ever watched Mad Men and just been in awe by how suave Don Draper is? Or watch Shark Tank and think how cool it would be one of these gurus? Well maybe you have more in common with these famous marketers than you think. We thought it would be fun to round up our Read more…

Brand Loyalty Magic: Inside Disney’s Marketing Strategies
by Mark Stansbury | January 24, 2019 | Customer Loyalty, Other

There is a reason Disney has grown to be one of the largest media conglomerates in the world. When we think of the most memorable brands, we can usually name competing brands in the space: Coke and Pepsi, Apple and Microsoft, etc. Disney’s marketing strategies, however, have made it so no competitors can even approach its prestige. When we think Read more…

5 Types of Influencers for Your Brand
by Rachel Novosad | January 23, 2019 | Advocate Marketing, Customer Loyalty, User Generated Content

Marketers have leveraged influencers for a long time, from athletes on the Wheaties box to celebrity chefs endorsing cookware. With the advent of social media, influencer marketing has quickly trended toward helping brands expand their reach and connect with new customers. Influencers can be highly effective when they’re knowledgeable and enthusiastic about your industry and products, especially when attracting a Read more…