Unwrapping What Millennial Holiday Shoppers Want in 2016
by Prasad Dhamdhere | September 27, 2016 | Customer Engagement, eCommerce | 4 comments

September is ending, and before we know it the holiday season will be in full swing. Retailers like Target and Michael's are already selling Christmas items! Various studies have suggested that millennial holiday shoppers will spend $1,427 on average in this holiday season—up 33.1% from last year. It’s quite clear that they will emerge as the ultra-influencers. Here's the full rundown Read more...

Four Automotive Marketing Must-Haves
by Prasad Dhamdhere | September 22, 2016 | Customer Engagement, Customer Loyalty, Questions and Answers, Ratings and Reviews | 0 comments

Until now, the automotive marketing pros as a whole, including manufacturers, dealers, and suppliers of various automotive parts have relied heavily on customer satisfaction, and rightfully so. Because sustenance of any business without satisfied customers is as impossible as the sustenance of a person without food. But customers’ expectations from business organizations have changed and heightened. Thus, even your satisfied Read more...

The Most Valuable Content Marketing Trends for 2017

Content is not merely the written word anymore, and it shouldn't only discuss your products. Content, whether it's blog articles, videos, pictures, GIFs, emojis, or whatever else, has become a way to inform, entertain and educate your audience about everything that happens in and around your respective industry. Indeed, content is changing and so is the way it is being Read more...

Watch Out, Uber! Here’s Walmart’s Self-Driving Technology Plan
by Eliza Fisher | September 19, 2016 | Customer Engagement, Omni-Channel | 0 comments

Alright, Walmart isn’t getting into the self-driving car game, but they’re planning for some in-store technology that might be even more interesting. The retail behemoth recently patented a concept for robotic shopping carts, which could end up causing a huge shift in both customer and employee relations in stores. Here’s everything you need to know about Read more...

Williams-Sonoma’s Marketing: 5 Strategies to Steal
by Prasad Dhamdhere | September 16, 2016 | Content Marketing, Customer Engagement | 0 comments

Online sales for Williams-Sonoma, an American retailer of kitchenware and home furnishings, grew 6.4% for its fiscal year to $2.523 billion from $2.371 billion in 2015. Total sales for the year increased 5.9% to $4.976 billion from $4.699 billion for the same time frame. Of course, when such fabulous results happen, you can be assured of the fact that the giant Read more...

3 Essentials for Business Supply Marketing
by Prasad Dhamdhere | | Customer Engagement, Customer Loyalty | 1 comments

The business supplies and equipment industry is huge. It includes tools, equipment, motors, hardware machines, office supplies, and many other items without which the infrastructure and functioning of other industries might suffer a severe dent. But it has stayed away from modern marketing ploys like loyalty programs and referral programs owing to its longer life cycle and higher price range. Read more...