Omni-Channel Loyalty for Beauty Brands: Connect With End Consumers
by Prasad Dhamdhere | January 27, 2017 | Customer Engagement, Customer Loyalty

TABS Analytics' study on cosmetics found that there is no true loyalty in the beauty industry. Heavy buyers opted to purchase across multiple brands. The study found that, on average, frequent buyers are purchasing across 8.6 brands while medium buyers are purchasing across 4.7 brands. The average buyer purchases more than 5 brands per year, both in-store and online. Of course, Read more...

Social Contest Best Practices for 2017
by Grace Miller | January 19, 2017 | Advocate Marketing, Contests, Customer Engagement

Oprah Winfrey, perhaps the most successful TV host of all time, created a storm one day in 2004 when she gave away Pontiac cars to all 276 members of her audience. Unsurprisingly, her show saw unprecedented viewership. But it also pulled more than 140,000 visitors to Pontiac.com, a 600% increase in their regular daily traffic at that time. On top Read more...

Does SMS Marketing Work?
by Prasad Dhamdhere | | Customer Engagement

It’s not at all difficult to understand the unmatched fascination that many marketers have with SMS marketing. It’s not just because of the piercing penetration of mobiles in people’s lives so much so that 46% of smartphone owners say they couldn’t live without their smartphone, and that 80% of American adults text, which makes it the most common cell phone activity. More Read more...

Advocate Marketing Winners of 2016
by Prasad Dhamdhere | January 17, 2017 | Advocate Marketing, Customer Engagement

There is no doubt that advocacy marketing is one of the most (if not the most) powerful marketing tools nowadays. And that’s not just an opinion. Take a look at these numbers: According to the Word of Mouth Marketing Association (WOMMA), when an advocate recommends your brand, it can generate at least 5 times more sales than a paid advertisement, Read more...

Store Differentiation 2017: 4 Ways to Become a Destination
by Prasad Dhamdhere | January 14, 2017 | Customer Engagement, Omni-Channel

You cannot keep working with typewriters when the whole world is in sync with computers. Physical stores are somewhat like typewriters when seen in light of the dominance that online shopping has been experiencing for last few years. But the analogy that I have made has to do more with stores' ability to innovate, rather than with the actual need for Read more...