Michael Kors’ Marketing Success Story
by Prasad Dhamdhere | August 30, 2016 | Customer Engagement, eCommerce | 39 comments

The past 4 years have been incredible for the team at Michael Kors. They've grown their revenue by more than $3 billion, and they've grown net income by more than 500%. What's their secret? Well, for starters, Michael Kors' marketing team has undertaken several incredibly noteworthy campaigns. Let's take a look at some. A) The HENRY Effect: Michael Kors' marketing seems Read more...

Your Top Loyalty Marketing FAQs
by Prasad Dhamdhere | August 25, 2016 | Best Practices, Customer Engagement, Customer Loyalty | 1 comments

Any marketer who has spent enough time in the real world of business will tell you how difficult it is to retain customers and how important it is to retain them. After all, 82% of companies agree that retention is cheaper to execute than acquisition. Over the period of a time, loyalty programs have been instrumental in retaining customers without Read more...

You Asked, We Answered: Referral Marketing FAQs

Our common observation is that most of the marketers have no doubts whatsoever about the efficacy and benefits of customer referral programs. And the reason for this doubtless mindset is- many success stories of such referral programs. But there are people who have doubts about programs’ functionality. In this article, I will try to calm the qualms in the context Read more...

Nordstrom’s Loyalty Program: A Marketing Success
by Prasad Dhamdhere | August 23, 2016 | Customer Engagement, Customer Loyalty | 4 comments

There is an old business wisdom that acts as a pure guiding principle to all marketing and strategic plans: listen to your customer. Even if their opinions may not demand an immediate action, but those opinions will tell you about what they think and what they expect from you as a retailer. That’s what Nordstrom did this past May when Read more...

Recent Instagram Updates: A Can’t-Miss Overview
by Prasad Dhamdhere | | Customer Engagement, Instagram, Social Media, Social Media Marketing | 2 comments

Since 2014, roughly 18 new Instagram features, updates, or changes to the app have been released. Every time something changes, have to step back again, pause and think about how to frame these Instagram updates for your strategy. Considering the fact that the photo app has roughly half-a-billion users and more than 300 million active users on the network each day, you Read more...

M&S and John Lewis Local Initiatives Support UK Suppliers
by Eliza Fisher | August 15, 2016 | Customer Engagement | 0 comments

John Lewis and Marks and Spencer have both announced new commitments to support British suppliers and manufacturers. The John Lewis local push is a large initiative that will develop more over the coming months. Marks and Spencer, meanwhile, has signed up to be one of the first customers of a newly restored cotton mill in Manchester. The John Lewis "Locally Made" Read more...