Williams-Sonoma’s Marketing: 5 Strategies to Steal
by Prasad Dhamdhere | September 16, 2016 | Content Marketing, Customer Engagement

Online sales for Williams-Sonoma, an American retailer of kitchenware and home furnishings, grew 6.4% for its fiscal year to $2.523 billion from $2.371 billion in 2015. Total sales for the year increased 5.9% to $4.976 billion from $4.699 billion for the same time frame. Of course, when such fabulous results happen, you can be assured of the fact that the giant Read more...

Ted Baker Launches ‘Mission Impeccable’ Shoppable Video
by Grace Miller | September 12, 2016 | Content Marketing, Customer Engagement, eCommerce

It’s now clear that the dawn of shoppable video has arrived. Ted Baker, the British luxury company, has teamed up with Guy Ritchie to create a promotional film for the fashion brand’s autumn/winter collection. The three-minute espionage-themed clip, titled “Mission Impeccable,” revolves around a secret agency, T.E.D., on a mission to capture a villain dubbed “The Needle,” who has lifted Read more...

The Essentials of Over the Counter (OTC) Marketing
by Prasad Dhamdhere | August 29, 2016 | Content Marketing, eCommerce, Ratings and Reviews, User Generated Content

There is a classic paradox in over-the-counter (OTC) medications marketing. On one side, the OTC market is becoming visibly crowded due to continuous entries of new players that are leaving customers with more than enough choices. And on the other side, according to EdelmanBerland, 40% of patients said they don’t have enough tools to help them develop a minor ailment treatment Read more...

It’s in the Bag! Frito-Lay Upgrades its Visual UGC

Instagram’s 400 million active users now post a staggering 70 million photos per day, while 350 million photos are uploaded daily to Facebook. It’s clear that visual user generated content (visual UGC) isn’t going anywhere. For several years now visual UGC and solutions like visual commerce have been hugely popular among e-commerce businesses. However, some companies struggle to bridge the gap between Read more…