Our Top 11 Brand Advocacy and Loyalty Articles from 2015

With 2016 merely days away, it seems appropriate to indulge in a look back at what we’ve learned and shared this year. We’ve picked 11 of our most helpful and interesting posts about ecommerce, brand advocacy, digital marketing, loyalty, and social commerce for you to enjoy… 1. “Why US Brands Should Follow China as a Social Commerce Example,” from January 13: Read more…

Omnichannel Loyalty: 4 Ways to Make Your Customers Thankful
by Eliza Fisher | November 23, 2015 | Best Practices, Customer Engagement, Customer Loyalty | 0 comments

With Thanksgiving just around the corner, it’s common to reflect on the people, relationships, and circumstances for which we’re most thankful. We’d be remiss if we didn’t express our gratitude for one of the most vital components of our business lives–our customers. One way that ecommerce sites and brick and mortar shops can ensure that they’ll be thankful for their Read more…

Gamified Learning: Teach Your Customers New Skills
by Carolyn Pace | November 14, 2015 | Best Practices, Customer Loyalty | 0 comments

In our world of ever evolving technology, we are constantly having to learn new tasks. Just like how we are always improving brand products or services, we are adopting new capabilities. Gamification, one of our capabilities, is an excellent tool for educating and motivating people. A survey by TalentLMS found that 79% of participants (students and corporate learners) believed they Read more…

Three Key Factors in Setting up Successful eCommerce Contests
by Akbar Jaffer | October 28, 2015 | Best Practices, Contests, Facebook, Pinterest | 0 comments

Contests are a great way to promote your social commerce and customer loyalty programs. Whether your contests are on your site, offline, or on any of the popular social media networks, their success is primarily dependent upon two things: planning and marketing. In this article I will cover planning: incentives, contest platforms, and the information you need to collect. In the next article I will discuss tried and tested ways to market your contests.