5 Reasons Why Retail Mobile Apps Fail
by Giovana Zanellato | December 14, 2016 | Best Practices, eCommerce | 0 comments

The time for mobile shopping has come. And retailers were quick enough to prepare for it. For a while now, they have been pushing towards a business ecosystem helmed by mobile devices. And naturally, apps are at the forefront of that ecosystem. They were undoubtedly right in their assessment, as 45% of U.S. internet users reported that they use their Read more...

Revolutionizing Omni-Channel and eCommerce Segmentation in 2017
by Eliza Fisher | November 16, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 5 comments

As 2016 draws to a close, marketers need to reevaluate how to reach out to and engage their audiences. It’s been clear for a while now that mass emailing is generally unproductive, so we’ve gotten used to contacting current and potential shoppers based on variables like whether or not they’re a new member of our lists, if they’ve abandoned a Read more...

Eeek! Watch Out for These 5 Conversion Killers!
by Prasad Dhamdhere | October 12, 2016 | Best Practices, Customer Engagement, eCommerce, Ratings and Reviews, User Generated Content | 0 comments

It's almost Halloween, so we need to talk about something spooky! Conversion killers! Generally, the failure of an e-commerce site is the cumulative impact of tons of factors ranging from a lack of marketing leadership to design issues. But I am not interested here in talking about how the slow speed of the website or poor product description damages conversion Read more...

7 Crucial Referral Fraud Prevention Tips
by Eliza Fisher | October 7, 2016 | Best Practices, Customer Engagement, Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Digital fraud is a growing concern for all types of businesses and consumers, and marketers are no exception. If you're working on any kind of program that rewards users for participating, you should keep reading. If you're rewarding your customer base for doing things like connecting on social, writing reviews, referring friends, sharing photos, and so on, then you should Read more...