Connect Directly with Customer Loyalty for Consumer Manufacturing
by Grace Miller | December 20, 2016 | Best Practices, Customer Loyalty

Historically, consumer goods manufacturers--those making items like kitchen appliances, washing machines, dryers, and so on--have had an indifference towards loyalty-boosting endeavors due to their products' higher prices and longer purchase cycle. Beyond this, many shoppers don’t purchase directly from these manufacturers, so establishing a good channel of communication can be hard. However, that’s the exact pain point that customer loyalty Read more...

6 Crucial Ways to Promote Your User Photo Campaign
by Grace Miller | December 17, 2016 | Best Practices, User Generated Content, Visual Commerce

When you see an advertising message, what catches your eyes most -- words or images..? More or less, it’s an image! That’s why 67% of buying decisions are influenced by high-quality visual content rather than product information alone. Photos from customers are often even more engaging--they present real proof of your customers' happiness and your brand's identity. In fact, 63% of Read more...

The Luxury Industry in the eCommerce World
by Grace Miller | December 14, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel

Online shoppers won’t find a price list or an “add to cart” button when they visit the website of iconic watchmaker Patek Philippe.  The homepage is not dominated by limited edition timepieces. Instead, there is a commercial featuring a father congratulating his young son for winning a cricket match. A tradition where customers can look but not purchase, is certainly Read more...

5 Reasons Why Retail Mobile Apps Fail
by Grace Miller | | Best Practices, eCommerce

The time for mobile shopping has come. And retailers were quick enough to prepare for it. For a while now, they have been pushing towards a business ecosystem helmed by mobile devices. And naturally, apps are at the forefront of that ecosystem. They were undoubtedly right in their assessment, as 45% of U.S. internet users reported that they use their Read more...

Revolutionizing Omni-Channel and eCommerce Segmentation in 2017
by Grace Miller | November 16, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel

As 2016 draws to a close, marketers need to reevaluate how to reach out to and engage their audiences. It’s been clear for a while now that mass emailing is generally unproductive, so we’ve gotten used to contacting current and potential shoppers based on variables like whether or not they’re a new member of our lists, if they’ve abandoned a Read more...

Eeek! Watch Out for These 5 Conversion Killers!

It's almost Halloween, so we need to talk about something spooky! Conversion killers! Generally, the failure of an e-commerce site is the cumulative impact of tons of factors ranging from a lack of marketing leadership to design issues. But I am not interested here in talking about how the slow speed of the website or poor product description damages conversion Read more...